Google Ads will change how your budgets are managed from 17 August. Smart bidding targets will now become the budget control lever instead of your daily budgets. This is an important change to how you manage your ad account and set targets within your business.

Most brands trust platform numbers. Here’s why that’s a problem — and the four-stage framework to fix it.

meta ads performance drop If you’ve spent any time running Meta Ads, you’ll recognise the pattern almost immediately. A new campaign launches, performance looks strong, CPAs are efficient, conversions are coming through consistently… and then, somewhere around day four or five, things begin to shift. Costs increase, conversion rates soften, and what initially looked like a scalable campaign starts to feel unstable, you begin to question why Meta Ads performance has dropped? The default...