Global Digital Director | Google Partners All Star of the Year Winner

I’m a UK-based Digital Director with over 14 years of experience helping brands—from startups to global enterprises—navigate the complex and fast-changing world of digital marketing.

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My career has taken me across the globe, from the UK to Portugal, Australia, and now back to the UK, where I continue to work with businesses across international markets. In 2019, I was honoured to be named Google All Star of the Year in the Google Partners Program—selected from over 600 individuals and 147 agencies across Australia and New Zealand. It was a standout moment that recognised my leadership in search and performance marketing.

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Today, I lead digital transformation strategies for some of the world’s most recognisable brands, including IKEA, where I’ve helped design and deploy global playbooks across Search, Social, and Full-Funnel Media. I specialise in turning complex digital ecosystems into streamlined, scalable and results-driven operations—leveraging data, automation, and the latest ad tech to deliver real business outcomes.

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Fluent in both English and Portuguese, I bring a global perspective to everything I do. I’ve worked across industries including retail, technology, finance, travel, healthcare and automotive—driving growth through tailored media strategies, smart measurement frameworks, and a deep understanding of platform evolution, from Performance Max to AI-powered media buying.

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Whether you're looking to modernise your digital strategy, improve media performance, or upskill your in-house teams, I bring the tools, thinking, and leadership to make it happen. Below is an overview of the industries I have worked on:

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1. Retail: I have orchestrated digital campaigns that led global retail giants to unprecedented success, driving record-breaking e-commerce sales and elevating online visibility.

2. Technology: I've harnessed the power of digital innovation to catapult technology firms to the top of their markets, redefining their online presence and customer engagement.

3. Finance: My data-driven strategies have optimized marketing efforts for financial institutions, securing a dominant digital footprint and a competitive edge.

4. Travel & Hospitality: I've revolutionized digital marketing strategies in the travel and hospitality sector, boosting bookings and enhancing customer engagement through groundbreaking approaches.

5. Healthcare: My expertise in digital solutions has improved patient outcomes and streamlined processes for healthcare organizations, prioritizing user experience and accessibility.

6. Automotive: I've driven brand recognition and sales for automotive industry leaders, executing comprehensive digital marketing campaigns and harnessing the power of data analytics.

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When you partner with me, you're not just getting a Digital Director; you're securing a visionary leader who can drive your brand to new heights in the digital era. Let's collaborate to unlock your brand's true potential, revolutionize your digital presence, and achieve unprecedented success together. The future of your brand is brighter with me on your team.