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Born in the UK and raised in Portugal. I completed by GCSE's and A Levels at Escola International do Algarve in Portugal.

I then went to the University of Plymouth where I completed my Bsc(Hons) Degree in Computer Systems & Networks in 2009.

Global Digital Director (Ikea secondment) | Dentsu

​May 2021 - present

As the global digital diirector for Ikea, I am tasked with raising best practice in all Dentsu Ikea markets globally. I actively support in advising the local ikea teams and training staff as well as providing guidance to the Dentsu local agencies  on what is required of them to be succesful. 
Social Commerce Lead | Dentsu Commerce

​July 2020 - May 2021

Being a part of the Dentsu Commerce team, I lead all Social Commerce related matters in Australia & New Zealand.
We draw on the capabilities from across the Dentsu network to help businesses create a holistic commerce proposition, both online and offline. Our solutions look to simplify the complexity and help businesses focus on what matters most – crafting a seamless consumer experience that unlocks more value and delivers trans-formative growth.

Paid Media Director

​Jan 2019 - present

within my remit of Paid Media Director at iProspect I am also a part of the following Dentsu initiatives:

  • Dentsu Access: GMP Stack Resller SA360 & DV360 L:ead

  • Dentsu Commerce: Social commerce & search commerce lead AU/NZ.

  • Paid National Steering Group: QLD Paid Media Lead

  • GTech solutions rollout: Rollout of Google & Dentsu initiatives within the business.

iProspect is a global, award-winning marketing agency that drives digital performance for many of the world’s largest brands. A trusted partner with an in-depth understanding of consumer behavior, iProspect reshapes brand strategies to meet the fast-paced demands of the convergent world with a focus on exceeding the client’s business objectives.


Performance Manager

​Mar 2018 - Jan 2019


PeriscoPe eCommerce is a specialist eCommerce agency based on the Gold Coast, Australia. They have been in operation since 2017. Founded by the ex global leadership team of SurfStitch Lex Pederson, Martin Corr and Clover Chambers, they have unrivaled knowledge and experience growing retail businesses around the globe. 


Performance Manager

​April 2015 - Mar 2018

Ikon was founded in 1999 to service the Commonwealth Bank of Australia. Since then we have grown from a staff of eight to over 200 people and a huge array of clients – including Commonwealth Bank, Bankwest, Myer, Mazda, Subway, NIB, and Penguin, Flight Centre and all its sub-brands.

We have offices in Sydney, Brisbane, Melbourne, Adelaide, Auckland and Wellington. Ikon is the home to some of Australasia’s finest and most respected thinkers across communications disciplines – Strategy, Data, Planning, Buying, Programmatic, SEM and SEO, Social Media, Broadcast and Video, Activation.

Our name Ikon represents our philosophy around being Ikonoclastic.


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What Do I like Doing?

Ever since I moved to Portugal at the age of 13 I have been a keen surfer. This sport has allowed me to travel the world and meet new people which is how I have ended up in Australia at this present time. 


Like many Brits. I was raised on Football (soccer) when living in the UK. I casually play indoor football with work friends.


Being a bit of nerd, I enjoy relaxing at night playing the PS4 with my friends from back home.

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