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Businesses I have worked on

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2021-02-21 13_19_20-My Profile _ Google.

2019 Google Partners Honours All Star of the Year Winner

Allow me to introduce myself as a Digital Director with an extraordinary track record of delivering unparalleled results in the ever-evolving world of digital marketing. My career has been defined by a relentless pursuit of excellence, innovative strategies, and a commitment to driving remarkable success for the brands and organizations I've had the privilege to collaborate with.

One of the crowning achievements of my career was being crowned the "Google All Star of the Year for 2019" within the prestigious "Google Partners" program. This coveted recognition was earned out of a competitive pool of 600 individuals and 147 agencies in Australia and New Zealand, firmly establishing me as the preeminent search specialist in this thriving region. When you choose to work with me, you're partnering with the best.

My international background adds a unique layer to my capabilities. Born in the United Kingdom, raised in Portugal, and now proudly an Australian citizen since 2020, I bring a global perspective that transcends borders. My fluency in both English and Portuguese not only ensures effective communication but also positions me as a global player in the digital arena, ready to take your brand to new heights on the global stage.

In my current role as a Global Digital Director, I lead transformational initiatives within the globally renowned IKEA brand. I am not just a digital strategist; I am a catalyst for change. I have championed the deployment of a comprehensive 160-page Search Playbook and Social Playbook, revolutionizing digital strategies to maximize results. Through the integration of cutting-edge technology stacks, I have unlocked untapped potential within IKEA's digital ecosystem. My ability to foster collaboration across diverse facets of the business has yielded more efficient and effective investments in media, propelling IKEA to the forefront of the digital age.

Over my illustrious 12-year career, I have left an indelible mark on numerous industries and renowned companies. Here's a glimpse of the transformative impact I've had:

  1. Retail: I have orchestrated digital campaigns that led global retail giants to unprecedented success, driving record-breaking e-commerce sales and elevating online visibility.

  2. Technology: I've harnessed the power of digital innovation to catapult technology firms to the top of their markets, redefining their online presence and customer engagement.

  3. Finance: My data-driven strategies have optimized marketing efforts for financial institutions, securing a dominant digital footprint and a competitive edge.

  4. Travel & Hospitality: I've revolutionized digital marketing strategies in the travel and hospitality sector, boosting bookings and enhancing customer engagement through groundbreaking approaches.

  5. Healthcare: My expertise in digital solutions has improved patient outcomes and streamlined processes for healthcare organizations, prioritizing user experience and accessibility.

  6. Automotive: I've driven brand recognition and sales for automotive industry leaders, executing comprehensive digital marketing campaigns and harnessing the power of data analytics.

When you partner with me, you're not just getting a Digital Director; you're securing a visionary leader who can drive your brand to new heights in the digital era. Let's collaborate to unlock your brand's true potential, revolutionize your digital presence, and achieve unprecedented success together. The future of your brand is brighter with me on your team.

Travel & Accommodation

  • Flight Centre & The Flight Centre Travel Group Portfolio

  • TFE Hotel Group



  • Ikea

  • Billabong

  • Deus Ex Machina

  • SurfStitch

  • Glassons

  • City Beach

  • Hallensteins


Self Storage

  • National Storage


  • Australian Institute of Business

  • Griffith University

  • Australian Institute of Personal Trainers



  • Isuzu

  • Motorama


  • Subway


Want to know more? Please ask.

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