George Mortimer
Global Digital Director
Campaigns don’t scale. Systems do.
I design AI-powered performance operating models across 35+ global markets — turning complexity into commercial outcomes.
Driving €150m incremental revenue uplift.
Achievements
What do I do?
1
Performance Growth Strategy
Turn media spend into measurable revenue growth. I align paid media, forecasting and commercial targets so your investment decisions are driven by profit, not platform dashboards — with clear roadmaps built around ROI and scalable margin efficiency.
2
​AI & Automation Systems
Cut manual optimisation. Increase signal quality. I design AI-enabled workflows across bidding, creative testing and reporting — turning automation into a competitive advantage instead of a black box that drains budget without clarity.
3
Paid Media Transformation
Fix inefficient structures and unlock scalable growth. I rebuild Google, Meta and programmatic ecosystems to improve signal strength, creative velocity and performance efficiency — built for modern automation, not legacy account setups.
4
Advanced Measurement & Incrementality
Stop guessing what’s driving growth. I implement robust measurement frameworks across GA4, MMM and experimentation so leadership can make confident investment decisions backed by transparent, commercially relevant performance data.
5
Experimentation & CRO
Growth comes from testing, not tweaks. I build structured experimentation programmes that optimise funnels, creative and audiences — increasing conversion efficiency while creating repeatable performance learning loops.
6
Operating Model & Leadership
Scale performance beyond campaigns. I design governance frameworks, playbooks and team structures that enable consistent delivery across markets — embedding capability so performance becomes a system, not a dependency.
Case Studies
Real results. Measurable impact.
Commerce
Stop guessing what’s driving growth. I implement robust measurement frameworks across GA4, MMM and experimentation
Aviation
Stop guessing what’s driving growth. I implement robust measurement frameworks across GA4, MMM and experimentation
Storage
Stop guessing what’s driving growth. I implement robust measurement frameworks across GA4, MMM and experimentation
Finance
Stop guessing what’s driving growth. I implement robust measurement frameworks across GA4, MMM and experimentation
Education
Stop guessing what’s driving growth. I implement robust measurement frameworks across GA4, MMM and experimentation
Technology
Stop guessing what’s driving growth. I implement robust measurement frameworks across GA4, MMM and experimentation