Google Ads will change how your budgets are managed from 17 August. Smart bidding targets will now become the budget control lever instead of your daily budgets. This is an important change to how you manage your ad account and set targets within your business.

For most of the history of Google Ads, the platform operated almost entirely around keywords. Advertisers would build large keyword lists, segment campaigns by match type, and manually adjust bids to ensure their ads appeared when users searched specific phrases. Today, that model is rapidly evolving.

In this article, we’ll break down what Google Ads is, how it works, and why it’s one of the most powerful digital marketing tools for any business looking to grow online.