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Marketing consulting for SMEs and enterprise brands,
led by one senior operator.
Most marketing problems don't need another agency retainer. They need someone senior enough to find what's really holding performance back, and hands-on enough to fix it. I'm George Mortimer, a digital marketing consultant and Google Partners All-Star who has managed €1bn+ in media across 35+ markets, for fast-growing SMEs through to global brands.
€150m+
INCREMENTAL REVENUE
€1bn+
MEDIA SPEND MANAGED
35+
GLOBAL MARKETS MANAGED
Free 30-minute discovery call, I will listen to your business problems. No pitch.
PROVIDING DIGITAL MARKETING STRATEGIES TO SOME OF THE WORLD'S BIGGEST BRANDS
WHO I WORK WITH
Built for two kinds of business.
Whether you're a growing business that needs every dollar to work, or a global brand that needs performance to hold across markets, you work directly with me, not a junior account team.
FOR SMEs & SCALE-UPS
Senior expertise without the agency retainer
Enterprise-grade thinking, sized for growing businesses that need every dollar to work: Google and Meta Ads rebuilt, conversion tracking fixed, ecommerce conversion rates lifted and a clear growth plan.
FOR ENTERPRISE
Multi-market performance, measured properly
For global and multi-market teams: governance, marketing mix modeling, incrementality testing, reporting automation, experimentation programs and interim leadership that hold up at scale.
WHAT I DO
Services that turn marketing spend into measurable growth.
Every engagement is scoped to the problem, from a focused audit to embedded, ongoing leadership. Choose a service to see how it works.
01
Google Ads Management
Search, Performance Max, Shopping and Meta strategy from a Google Partners All-Star. Senior hands on your account, not a junior account manager.
02
CRO Consultant
Structured A/B testing across landing pages, funnels and creative, so the traffic you already pay for converts.
03
Marketing Measurement Consultant
Conversion tracking, GA4, attribution, marketing mix modeling and incrementality testing, so budget follows real return.
04
AI Marketing Consultant
AI agents, automated reporting and workflow automation, built on 10,000+ hours of reporting already automated.
05
Fractional CMO
Senior, performance-led marketing leadership, governance and team building, part-time, without the cost of a full-time executive.
06
Marketing Strategy Consultant
Growth and go-to-market strategy that ties channel plans to margin, not platform metrics.
WHY A CONSULTANT
A senior operator, without the agency layers or the permanent headcount.
Hiring outside help usually means a long agency retainer or a full-time senior hire. Here's how working directly with a senior consultant compares. Read the full comparison: consultant vs agency →
TRADITIONAL AGENCY
FULL-TIME SENIOR HIRE
GEORGE MORTIMER
Operator Level
With a retained agency
Mixed account team
With a full-time senior hire
One senior salary
✓ With George Mortimer
Director-level, on demand
Speed to impact
With a retained agency
Slowed by layers & onboarding
With a full-time senior hire
Three to six month ramp-up
✓ With George Mortimer
Diagnostic within weeks
Primary focus
With a retained agency
Campaign delivery & output
With a full-time senior hire
One role's bandwidth
✓ With George Mortimer
Systems & operating model
Commercial model
With a retained agency
Long fixed retainers
With a full-time senior hire
Permanent headcount cost
✓ With George Mortimer
Scoped to the objective
What's left behind
With a retained agency
Ongoing dependency
With a full-time senior hire
Capability tied to one person
✓ With George Mortimer
Embedded systems & playbooks
✓ George Mortimer
Operator level
Director-level, on demand
Speed to impact
Diagnostic within weeks
Systems & operating model
Primary focus
Scoped to the objective
Commercial model
Embedded systems & playbooks
What's left behind
Retained agency
Operator level
Mixed account team
Speed to impact
Slowed by layers & onboarding
Campaign delivery & output
Primary focus
Long fixed retainers
Commercial model
Ongoing dependency
What's left behind
Full-time senior hire
Operator level
One senior salary
Speed to impact
Three to six month ramp-up
One role's bandwidth
Primary focus
Permanent headcount cost
Commercial model
Capability tied to one person
What's left behind
HOW I WORK
A clear path from diagnosis to embedded capability.
Every engagement starts with evidence. No recommendations are made until the foundations have been audited and the real constraints are understood.
Diagnose
Audit structure, tracking, taxonomy and creative to find what is genuinely holding performance back.
You Get
A structured performance & tracking audit.
Build
Fix the foundations and set a prioritised testing roadmap tied to commercial outcomes.
You Get
A prioritised roadmap and testing plan.
Scale
Optimise budgets, automation and creative velocity to compound efficiency and growth.
You Get
Optimised budgets, automation and creative.
Embed
Install the systems, playbooks and capability so performance holds without external dependency.
You Get
Playbooks, governance and trained capability.
CASE STUDIES
Real results.
Measurable commercial impact.
Selected outcomes from enterprise and multi-market engagements. Client names are withheld for confidentiality; metrics are genuine.
COMMERCE
+8%
Incremental store visitation for a global fast-fashion retailer, proven through a structured incrementality testing framework.
AVIATION
−23% CPC · +50% revenue
Reduced costly competition between owned brands while lifting revenue through a rebuilt account structure.
SELF STORAGE
+150% leads
Lead volume up and CPA down through geo-controlled campaigns and advanced bidding strategies.
FINANCE
Full customer segmentation
Advanced data segmentation built to identify, profile and prioritise customers into actionable value buckets.
EDUCATION
+220% closed leads
Advanced lead scoring prioritised higher-quality prospects, lifting closed leads and overall return.
REAL ESTATE
+80% incremental leads
Cross-platform optimisation and synced messaging drove incremental lead growth for new property developments.
A GENUINE PARTNER
George doesn't operate just like another agency or freelancer, he fully integrates himself into the business and becomes an extension to the team
Marketing Director
Aviation Industry
FREQUENTLY ASKED QUESTIONS
Marketing consulting, answered.
A marketing consultant diagnoses what is holding your growth back and fixes it. That usually means auditing your ad accounts, tracking and data, setting a strategy tied to commercial targets, and then either doing the work or guiding your team through it. As a performance marketing consultant, I focus on paid media, measurement, conversion rate optimization and AI automation, so every recommendation is tied to revenue and margin.
Hire an agency if you mainly need ongoing execution capacity across many channels. Hire a consultant if you need senior expertise, fast. With a consultant, the person who diagnoses the problem also solves it, without account-team layers or long retainers, and your team keeps the systems and playbooks afterwards. Read the full comparison at georgemortimer.com/consultant-vs-agency.
It depends on the scope. My engagements are priced to the objective, not sold as fixed packages. Most start with a focused audit or diagnostic, then move to a defined project or ongoing fractional support. We agree the right level of support, and the investment, on a free 30-minute call.
Yes. I work remotely with SMEs and enterprise teams across the US, UK, Canada, Australia and the Middle East, and have managed paid media in more than 35 markets. Calls are scheduled to overlap with your working day.
Both. For SMEs and scale-ups, I bring enterprise-grade thinking to Google Ads, Meta Ads, tracking and conversion rate optimization, sized to a growing budget. For enterprise brands, I focus on multi-market governance, marketing mix modeling, incrementality testing, reporting automation and interim leadership.
A fractional CMO is a senior marketing leader who works with your business part-time instead of as a full-time hire. You get strategy, governance and team leadership at a fraction of the cost of a permanent executive. My fractional CMO work is performance-led: it connects marketing investment directly to measurable revenue.
With a free, 30-minute call to understand your goals and where performance is leaking. If there's a fit, the next step is a diagnostic: I audit structure, tracking, taxonomy and creative before recommending anything, so the plan is built on evidence, not assumption.
Not sure where to start?
A free, 30-minute review with a Global Digital Director — a clear, honest read on where performance is leaking and what to do about it.
30 minutes · No pitch · hello@georgemortimer.com