Google Ads management, run by a senior operator,
not an account team.
​Most Google Ads accounts don't fail for lack of budget. They fail on structure, tracking and bidding signals that nobody senior is watching. I'm George Mortimer, a Google Partners All-Star who has managed €1bn+ in media across 35+ markets. I manage Google Ads end to end, from the first audit to weekly optimization, for growing businesses and global brands.
€150m+
INCREMENTAL REVENUE
€1bn+
MEDIA SPEND MANAGED
35+
GLOBAL MARKETS MANAGED
Free 30-minute discovery call, I will listen to your business problems. No pitch.
PROVIDING DIGITAL MARKETING STRATEGIES TO SOME OF THE WORLD'S BIGGEST BRANDS
WHO I WORK WITH
Google Ads management for every stage of growth.
Whether you spend a few thousand or a few million a month, the same senior operator runs your account, from the first audit to weekly optimization.
FOR SMALL BUSINESS
Google Ads sized for budgets that have to work
Tracking fixed, campaigns rebuilt around profitable customers and reporting in plain English, so every dollar is accountable.
FOR ENTERPRISE
​Multi-market search, governed properly
Google Ads and Search Ads 360 governance across markets: naming taxonomy, bidding strategy, budget pacing and reporting that stands up in the boardroom.
GOOGLE ADS SERVICES
Choose the Google Ads service you need.
Start with the problem you have. Every service is run by me, directly on your account.
01
​Google Ads Consultant
Senior, hands-on management of Search, Performance Max, Shopping and YouTube by a Google Partners All-Star, not a junior account manager.
02
​Google Ads Audit
An independent review of structure, tracking and wasted spend, with a fix list ranked by revenue impact. It starts with a free call.
03
​Google Ads for Small Business
Campaigns, tracking and reporting sized for growing businesses, so a smaller budget still pays back.
04
Conversion Tracking
GA4, Google Tag Manager, enhanced conversions and offline imports, so Smart Bidding learns from real sales, not form fills.
05
Shopping & Performance Max
Merchant Center feeds, product segmentation and Performance Max set up to drive incremental ecommerce revenue.
06
Enterprise PPC & Search Ads 360
Multi-market governance, Search Ads 360, naming taxonomy and budget pacing for global brands.
WHY A CONSULTANT
Google Ads management: a senior consultant vs a PPC agency
Most PPC agencies and Google Ads agencies win the pitch with senior people, then hand the account to a junior manager. Here's how Google Ads management with a senior consultant compares. Read the full comparison: consultant vs agency →
TRADITIONAL AGENCY
FULL-TIME SENIOR HIRE
GEORGE MORTIMER
Operator Level
With a retained agency
Mixed account team
With a full-time senior hire
One senior salary
✓ With George Mortimer
Director-level, on demand
Speed to impact
With a retained agency
Slowed by layers & onboarding
With a full-time senior hire
Three to six month ramp-up
✓ With George Mortimer
Diagnostic within weeks
Primary focus
With a retained agency
Campaign delivery & output
With a full-time senior hire
One role's bandwidth
✓ With George Mortimer
Systems & operating model
Commercial model
With a retained agency
Long fixed retainers
With a full-time senior hire
Permanent headcount cost
✓ With George Mortimer
Scoped to the objective
What's left behind
With a retained agency
Ongoing dependency
With a full-time senior hire
Capability tied to one person
✓ With George Mortimer
Embedded systems & playbooks
✓ George Mortimer
Operator level
Director-level, on demand
Speed to impact
Diagnostic within weeks
Systems & operating model
Primary focus
Scoped to the objective
Commercial model
Embedded systems & playbooks
What's left behind
Retained agency
Operator level
Mixed account team
Speed to impact
Slowed by layers & onboarding
Campaign delivery & output
Primary focus
Long fixed retainers
Commercial model
Ongoing dependency
What's left behind
Full-time senior hire
Operator level
One senior salary
Speed to impact
Three to six month ramp-up
One role's bandwidth
Primary focus
Permanent headcount cost
Commercial model
Capability tied to one person
What's left behind
HOW I WORK
A clear path from diagnosis to embedded capability.
Every engagement starts with evidence. No recommendations are made until the foundations have been audited and the real constraints are understood.
Diagnose
Audit structure, tracking, taxonomy and creative to find what is genuinely holding performance back.
You Get
A structured performance & tracking audit.
Build
Fix the foundations and set a prioritised testing roadmap tied to commercial outcomes.
You Get
A prioritised roadmap and testing plan.
Scale
Optimise budgets, automation and creative velocity to compound efficiency and growth.
You Get
Optimised budgets, automation and creative.
Install the systems, playbooks and capability so performance holds without external dependency.
You Get
Playbooks, governance and trained capability.
CASE STUDIES
Real results.
Measurable commercial impact.
Selected outcomes from enterprise and multi-market engagements. Client names are withheld for confidentiality; metrics are genuine.
COMMERCE
+8%
Incremental store visitation for a global fast-fashion retailer, proven through a structured incrementality testing framework.
AVIATION
−23% CPC · +50% revenue
Reduced costly competition between owned brands while lifting revenue through a rebuilt account structure.
SELF STORAGE
+150% leads
Lead volume up and CPA down through geo-controlled campaigns and advanced bidding strategies.
FINANCE
Full customer segmentation
Advanced data segmentation built to identify, profile and prioritise customers into actionable value buckets.
EDUCATION
+220% closed leads
Advanced lead scoring prioritised higher-quality prospects, lifting closed leads and overall return.
REAL ESTATE
+80% incremental leads
Cross-platform optimisation and synced messaging drove incremental lead growth for new property developments.
A GENUINE PARTNER
George doesn't operate just like another agency or freelancer, he fully integrates himself into the business and becomes an extension to the team
Marketing Director
Aviation Industry
FREQUENTLY ASKED QUESTIONS
Google Ads management, answered
Google Ads management is the ongoing work of planning, building and optimizing your campaigns so they grow revenue at a profitable cost. It covers campaign structure, keywords and search terms, Performance Max and Shopping, bidding and budgets, ad copy, conversion tracking and reporting. With me, the person managing your account is a Google Partners All-Star, not a junior account manager.
It depends on your account size, number of markets and what needs fixing. I scope management to the objective rather than charging a percentage of ad spend, so my fee doesn't rise just because your budget does. We agree the scope and investment on a free 30-minute call.
There's no fixed minimum, but your budget needs to buy enough clicks to learn what works in your market. On our first call I'll tell you honestly whether your budget is enough, and if it isn't, how to start smaller with an audit or a tracking fix.
No. Most clients start with an audit or a defined rebuild. Ongoing management continues only while it's paying back, with a short notice period agreed up front.
Yes. You own the account, the data, the tracking and the reporting. I work through access you grant, and everything I build stays with your business if we stop working together.
You get reporting on spend, conversions, revenue and return, not just clicks and impressions, plus a short note on what changed and what's next. Tracking is fixed first, so the numbers you see are numbers you can trust.
Hire an agency if you need a large team running many channels at once. Hire a consultant if you want senior expertise on your account without account-manager layers. The consultant vs agency page compares the two in full.
Not sure where to start?
A free, 30-minute review with a Global Digital Director — a clear, honest read on where performance is leaking and what to do about it.
30 minutes · No pitch · hello@georgemortimer.com