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Google Ads consultant and PPC expert,
with senior hands on your account.
Most Google Ads accounts don't need more budget. They need someone senior to fix the structure, tracking and bidding signals that are quietly wasting spend. I'm George Mortimer, a Google Partners All-Star who has managed €1bn+ in media across 35+ markets. I audit, rebuild and run Search, Performance Max, Shopping and YouTube campaigns myself, so every dollar is tracked to revenue.
€150m+
INCREMENTAL REVENUE
€1bn+
MEDIA SPEND MANAGED
35+
GLOBAL MARKETS MANAGED
Free 30-minute discovery call, I will listen to your business problems. No pitch.
PROVIDING DIGITAL MARKETING STRATEGIES TO SOME OF THE WORLD'S BIGGEST BRANDS
WHO I WORK WITH
Google Ads management for two kinds of business.
Whether you spend thousands or millions a month, the same senior operator works on your account, from the first audit to weekly optimization.
FOR SMEs & ECOMMERCE
Google Ads that pay back, not just spend
Account rebuilds, conversion tracking fixed, and Shopping feeds and Performance Max cleaned up, sized for budgets where every dollar has to work.
FOR ENTERPRISE
​Multi-market search, governed properly
Google Ads and Search Ads 360 governance across markets: naming taxonomy, bidding strategy, budget pacing, automated reporting and incrementality testing that stands up in the boardroom.
WHAT'S INCLUDED
Google Ads management built around profit, not clicks, not revenue.
Every engagement starts with an audit. Then I fix and run what moves profit first, channel by channel.
01
Search campaigns
Keyword and search term strategy, match types, negatives and ad copy that win the auction without overpaying for clicks.
02
Performance Max
Asset groups, audience signals, brand exclusions and feed setup, so Performance Max adds incremental revenue instead of claiming your brand traffic.
03
Shopping & Merchant Center
Feed optimization, product segmentation and ROAS targets set by margin, so your best products get the budget.
04
Conversion tracking
GA4, Google Tag Manager, enhanced conversions and offline conversion imports, so Smart Bidding learns from real sales, not form fills.
05
Bidding & budgets
Smart Bidding targets set by margin, portfolio strategies and budget pacing, so spend follows profit, not volume.
06
Scripts & automation
Google Ads scripts, spend alerts and automated reporting that catch problems before they cost you money.
WHY A CONSULTANT
A Google Ads consultant vs a PPC agency
Most PPC agencies hand your account to a junior account manager after the sales call. Here's how working directly with a senior Google Ads consultant compares. Read the full comparison: consultant vs agency →
TRADITIONAL AGENCY
FULL-TIME SENIOR HIRE
GEORGE MORTIMER
Operator Level
With a retained agency
Mixed account team
With a full-time senior hire
One senior salary
✓ With George Mortimer
Director-level, on demand
Speed to impact
With a retained agency
Slowed by layers & onboarding
With a full-time senior hire
Three to six month ramp-up
✓ With George Mortimer
Diagnostic within weeks
Primary focus
With a retained agency
Campaign delivery & output
With a full-time senior hire
One role's bandwidth
✓ With George Mortimer
Systems & operating model
Commercial model
With a retained agency
Long fixed retainers
With a full-time senior hire
Permanent headcount cost
✓ With George Mortimer
Scoped to the objective
What's left behind
With a retained agency
Ongoing dependency
With a full-time senior hire
Capability tied to one person
✓ With George Mortimer
Embedded systems & playbooks
✓ George Mortimer
Operator level
Director-level, on demand
Speed to impact
Diagnostic within weeks
Systems & operating model
Primary focus
Scoped to the objective
Commercial model
Embedded systems & playbooks
What's left behind
Retained agency
Operator level
Mixed account team
Speed to impact
Slowed by layers & onboarding
Campaign delivery & output
Primary focus
Long fixed retainers
Commercial model
Ongoing dependency
What's left behind
Full-time senior hire
Operator level
One senior salary
Speed to impact
Three to six month ramp-up
One role's bandwidth
Primary focus
Permanent headcount cost
Commercial model
Capability tied to one person
What's left behind
HOW I WORK
A clear path from diagnosis to embedded capability.
Every engagement starts with evidence. No recommendations are made until the foundations have been audited and the real constraints are understood.
Diagnose
Audit structure, tracking, taxonomy and creative to find what is genuinely holding performance back.
You Get
A structured performance & tracking audit.
Build
Fix the foundations and set a prioritised testing roadmap tied to commercial outcomes.
You Get
A prioritised roadmap and testing plan.
Scale
Optimise budgets, automation and creative velocity to compound efficiency and growth.
You Get
Optimised budgets, automation and creative.
Embed
Install the systems, playbooks and capability so performance holds without external dependency.
You Get
Playbooks, governance and trained capability.
CASE STUDIES
Real results.
Measurable commercial impact.
Selected outcomes from enterprise and multi-market engagements. Client names are withheld for confidentiality; metrics are genuine.
COMMERCE
+8%
Incremental store visitation for a global fast-fashion retailer, proven through a structured incrementality testing framework.
AVIATION
−23% CPC · +50% revenue
Reduced costly competition between owned brands while lifting revenue through a rebuilt account structure.
SELF STORAGE
+150% leads
Lead volume up and CPA down through geo-controlled campaigns and advanced bidding strategies.
FINANCE
Full customer segmentation
Advanced data segmentation built to identify, profile and prioritise customers into actionable value buckets.
EDUCATION
+220% closed leads
Advanced lead scoring prioritised higher-quality prospects, lifting closed leads and overall return.
REAL ESTATE
+80% incremental leads
Cross-platform optimisation and synced messaging drove incremental lead growth for new property developments.
A GENUINE PARTNER
George doesn't operate just like another agency or freelancer, he fully integrates himself into the business and becomes an extension to the team
Marketing Director
Aviation Industry
FREQUENTLY ASKED QUESTIONS
Google Ads consulting, answered
A Google Ads consultant audits, rebuilds and manages your Google Ads account to grow revenue at a profitable cost. That covers campaign structure, keyword and search term strategy, Performance Max and Shopping setup, bidding, ad copy and, most importantly, conversion tracking. I work directly on your account, so the person diagnosing the problem is the person fixing it.
Choose an agency if you need a large team running many channels. Choose a consultant if you want senior expertise on your account without account-manager layers. You get a Google Partners All-Star working on your campaigns, faster decisions, and the setup, scripts and reporting stay with your business.
It depends on your account size, number of markets and what needs fixing. Engagements are scoped to the objective rather than charged as a percentage of ad spend. Most start with an audit, then move to a defined rebuild or ongoing management. We agree the scope and investment on a free 30-minute call.
Yes. I set up and manage Performance Max, Shopping and Merchant Center feeds, including asset groups, audience signals, brand exclusions and product segmentation, so Performance Max is judged on incremental revenue rather than traffic it would have won anyway.
Tracking and structural fixes often show an impact within the first few weeks, because waste is cut straight away. Bidding and Performance Max changes need two to six weeks of learning data to settle. You get a prioritized plan up front, so you know what to expect and when.
Yes. Some clients hand me the account; others want senior oversight of an in-house team or agency. I can audit and govern the account, coach your team and set up tracking and reporting, while day-to-day execution stays where it is.
Google Ads management is the service: planning, running and optimizing your campaigns. A Google Ads consultant is who does it. With me they're the same person, so the senior expert who diagnoses the problem is the one managing your account. See the full range on the Google Ads management page.
Not sure where to start?
A free, 30-minute review with a Global Digital Director — a clear, honest read on where performance is leaking and what to do about it.
30 minutes · No pitch · hello@georgemortimer.com