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A Google Ads and PPC audit,
with a prioritized fix list.
​Before you change budgets, find out where performance is really leaking. I review your Google Ads account, conversion tracking, spend and creative, and hand you a list of fixes ranked by revenue impact. It starts with a free 30-minute call, led by a Google Partners All-Star who has managed €1bn+ in media.
€150m+
INCREMENTAL REVENUE
€1bn+
MEDIA SPEND MANAGED
35+
GLOBAL MARKETS MANAGED
Free 30-minute discovery call, I will listen to your business problems. No pitch.
PROVIDING DIGITAL MARKETING STRATEGIES TO SOME OF THE WORLD'S BIGGEST BRANDS
WHO I WORK WITH
An audit for any business spending on paid media.
Whether you're a growing business questioning your agency or a global team that needs an independent view, you get the same senior review.
FOR SMEs & SCALE-UPS
Find out where your budget is leaking
​A clear read on your Google Ads and Meta Ads accounts, tracking and spend, with the fixes that will pay back first. Ideal if results have stalled or you're unsure your agency is getting it right.
FOR ENTERPRISE
An independent view across markets
A structured review of multi-market accounts, governance, naming taxonomy, measurement and agency performance, benchmarked against what good looks like at scale.
WHAT I REVIEW
What the audit covers.
Every audit follows the same evidence-first checklist, so nothing important is missed and every recommendation is backed by data.
01
Account structure
Campaign and ad group structure, naming, match types and settings, checked against how your customers actually search.
02
Conversion tracking
​GA4, Google Tag Manager, enhanced conversions and offline imports, the most common reason Smart Bidding underperforms.
03
Wasted spend
Search terms, placements, overlapping campaigns and brand cannibalization, with the spend you can recover quantified.
04
Bidding & budgets
Bid strategies, targets and budget pacing, checked against your margins and how much data each campaign really has.
05
Performance Max & feeds
Asset groups, audience signals, Merchant Center feed quality and brand exclusions, so Performance Max drives incremental sales.
06
Prioritized fix list
Every finding ranked by revenue impact and effort, so you know exactly what to fix first, whether I do it or your team does.
WHY A CONSULTANT
An independent audit vs asking your agency
An agency reviewing its own work rarely finds the big problems. Here's how an independent, senior review compares. Read the full comparison: consultant vs agency →
TRADITIONAL AGENCY
FULL-TIME SENIOR HIRE
GEORGE MORTIMER
Operator Level
With a retained agency
Mixed account team
With a full-time senior hire
One senior salary
✓ With George Mortimer
Director-level, on demand
Speed to impact
With a retained agency
Slowed by layers & onboarding
With a full-time senior hire
Three to six month ramp-up
✓ With George Mortimer
Diagnostic within weeks
Primary focus
With a retained agency
Campaign delivery & output
With a full-time senior hire
One role's bandwidth
✓ With George Mortimer
Systems & operating model
Commercial model
With a retained agency
Long fixed retainers
With a full-time senior hire
Permanent headcount cost
✓ With George Mortimer
Scoped to the objective
What's left behind
With a retained agency
Ongoing dependency
With a full-time senior hire
Capability tied to one person
✓ With George Mortimer
Embedded systems & playbooks
✓ George Mortimer
Operator level
Director-level, on demand
Speed to impact
Diagnostic within weeks
Systems & operating model
Primary focus
Scoped to the objective
Commercial model
Embedded systems & playbooks
What's left behind
Retained agency
Operator level
Mixed account team
Speed to impact
Slowed by layers & onboarding
Campaign delivery & output
Primary focus
Long fixed retainers
Commercial model
Ongoing dependency
What's left behind
Full-time senior hire
Operator level
One senior salary
Speed to impact
Three to six month ramp-up
One role's bandwidth
Primary focus
Permanent headcount cost
Commercial model
Capability tied to one person
What's left behind
HOW I WORK
A clear path from diagnosis to embedded capability.
Every engagement starts with evidence. No recommendations are made until the foundations have been audited and the real constraints are understood.
Diagnose
Audit structure, tracking, taxonomy and creative to find what is genuinely holding performance back.
You Get
A structured performance & tracking audit.
Build
Fix the foundations and set a prioritised testing roadmap tied to commercial outcomes.
You Get
A prioritised roadmap and testing plan.
Scale
Optimise budgets, automation and creative velocity to compound efficiency and growth.
You Get
Optimised budgets, automation and creative.
Embed
Install the systems, playbooks and capability so performance holds without external dependency.
You Get
Playbooks, governance and trained capability.
CASE STUDIES
Real results.
Measurable commercial impact.
Selected outcomes from enterprise and multi-market engagements. Client names are withheld for confidentiality; metrics are genuine.
COMMERCE
+8%
Incremental store visitation for a global fast-fashion retailer, proven through a structured incrementality testing framework.
AVIATION
−23% CPC · +50% revenue
Reduced costly competition between owned brands while lifting revenue through a rebuilt account structure.
SELF STORAGE
+150% leads
Lead volume up and CPA down through geo-controlled campaigns and advanced bidding strategies.
FINANCE
Full customer segmentation
Advanced data segmentation built to identify, profile and prioritise customers into actionable value buckets.
EDUCATION
+220% closed leads
Advanced lead scoring prioritised higher-quality prospects, lifting closed leads and overall return.
REAL ESTATE
+80% incremental leads
Cross-platform optimisation and synced messaging drove incremental lead growth for new property developments.
A GENUINE PARTNER
George doesn't operate just like another agency or freelancer, he fully integrates himself into the business and becomes an extension to the team
Marketing Director
Aviation Industry
FREQUENTLY ASKED QUESTIONS
Google Ads audits, answered
My audit covers account structure, conversion tracking, bidding and budgets, search terms and wasted spend, Performance Max and Shopping feeds, ad copy and landing pages, and how Google Ads works with Meta Ads and GA4. You get a prioritized fix list ranked by revenue impact.
The first 30-minute call is free. On that call we look at your goals and the obvious leaks. If a full audit makes sense, I'll explain the scope and investment before anything starts, with no obligation.
A focused single-account audit usually takes one to two weeks, depending on account size and data access. Multi-market or multi-account audits take longer, and the timeline is agreed up front.
Read-only access to Google Ads, GA4 and Google Tag Manager is enough to start, plus Merchant Center and Meta Ads if they're in scope. You stay in control of your accounts throughout.
Yes. Many audits are independent reviews of agency-managed accounts. I focus on evidence, not blame: what's working, what's leaking and what to ask your agency to change.
Yes. A marketing audit can include Meta Ads, GA4, Google Tag Manager and your attribution setup, so you see how every channel contributes, not just Google Ads.
You can hand the fix list to your team or agency, or I can implement it as a defined project or ongoing Google Ads management. Either way, the recommendations are yours to keep.
Not sure where to start?
A free, 30-minute review with a Global Digital Director — a clear, honest read on where performance is leaking and what to do about it.
30 minutes · No pitch · hello@georgemortimer.com