Fractional CMO,
performance-led marketing leadership.
You need senior marketing leadership, but not necessarily a full-time executive. As your fractional CMO, I set the strategy, fix the measurement, lead your team and agencies, and tie every marketing decision to revenue. I bring experience leading paid media across 35+ markets and €1bn+ in spend, part-time and scoped to what your business needs.
€150m+
INCREMENTAL REVENUE
€1bn+
MEDIA SPEND MANAGED
35+
GLOBAL MARKETS MANAGED
Free 30-minute discovery call, I will listen to your business problems. No pitch.
PROVIDING DIGITAL MARKETING STRATEGIES TO SOME OF THE WORLD'S BIGGEST BRANDS
WHO I WORK WITH
Senior leadership for two kinds of business.
Whether you're building your first marketing team or need interim cover for a global function, you get a senior operator who is accountable for results.
FOR SMEs & SCALE-UPS
Your first senior marketing leader
​A clear growth strategy, the right channels and budget split, tracking you can trust, and help hiring and coaching the team, without the cost of a full-time CMO.
Google Ads for small business →
FOR ENTERPRISE
Interim and fractional leadership at scale
Governance, operating model and measurement for multi-market teams, agency management and board-ready reporting, as interim cover or ongoing fractional support.
WHAT'S INCLUDED
What a fractional CMO takes off your plate.
Scoped to your stage and goals, with the level of involvement agreed up front.
01
Marketing strategy
A growth plan tied to revenue and margin targets, with clear priorities, channel mix and budget allocation.
02
Governance & operating model
Naming, processes, approvals and decision rights, so marketing runs consistently across teams, agencies and markets.
03
Team & agency leadership
Hiring, coaching and managing your in-house team and agencies, with clear briefs and accountability.
04
Measurement & budget allocation
Tracking, attribution and marketing mix modeling, so budget moves to the channels that genuinely drive growth.
05
Board-ready reporting
Automated dashboards and a monthly view of performance your leadership team can trust and act on.
06
Roadmap & delivery
A 90-day and 12-month roadmap, with the hands-on expertise to deliver it, not just slides.
WHY A CONSULTANT
A fractional CMO vs a full-time hire or an agency
A full-time CMO is a major commitment, and agencies rarely own strategy. Here's how a fractional, performance-led CMO compares. Read the full comparison: consultant vs agency →
TRADITIONAL AGENCY
FULL-TIME SENIOR HIRE
GEORGE MORTIMER
Operator Level
With a retained agency
Mixed account team
With a full-time senior hire
One senior salary
✓ With George Mortimer
Director-level, on demand
Speed to impact
With a retained agency
Slowed by layers & onboarding
With a full-time senior hire
Three to six month ramp-up
✓ With George Mortimer
Diagnostic within weeks
Primary focus
With a retained agency
Campaign delivery & output
With a full-time senior hire
One role's bandwidth
✓ With George Mortimer
Systems & operating model
Commercial model
With a retained agency
Long fixed retainers
With a full-time senior hire
Permanent headcount cost
✓ With George Mortimer
Scoped to the objective
What's left behind
With a retained agency
Ongoing dependency
With a full-time senior hire
Capability tied to one person
✓ With George Mortimer
Embedded systems & playbooks
✓ George Mortimer
Operator level
Director-level, on demand
Speed to impact
Diagnostic within weeks
Systems & operating model
Primary focus
Scoped to the objective
Commercial model
Embedded systems & playbooks
What's left behind
Retained agency
Operator level
Mixed account team
Speed to impact
Slowed by layers & onboarding
Campaign delivery & output
Primary focus
Long fixed retainers
Commercial model
Ongoing dependency
What's left behind
Full-time senior hire
Operator level
One senior salary
Speed to impact
Three to six month ramp-up
One role's bandwidth
Primary focus
Permanent headcount cost
Commercial model
Capability tied to one person
What's left behind
HOW I WORK
A clear path from diagnosis to embedded capability.
Every engagement starts with evidence. No recommendations are made until the foundations have been audited and the real constraints are understood.
Diagnose
Audit structure, tracking, taxonomy and creative to find what is genuinely holding performance back.
You Get
A structured performance & tracking audit.
Build
Fix the foundations and set a prioritised testing roadmap tied to commercial outcomes.
You Get
A prioritised roadmap and testing plan.
Scale
Optimise budgets, automation and creative velocity to compound efficiency and growth.
You Get
Optimised budgets, automation and creative.
Embed
Install the systems, playbooks and capability so performance holds without external dependency.
You Get
Playbooks, governance and trained capability.
CASE STUDIES
Real results.
Measurable commercial impact.
Selected outcomes from enterprise and multi-market engagements. Client names are withheld for confidentiality; metrics are genuine.
COMMERCE
+8%
Incremental store visitation for a global fast-fashion retailer, proven through a structured incrementality testing framework.
AVIATION
−23% CPC · +50% revenue
Reduced costly competition between owned brands while lifting revenue through a rebuilt account structure.
SELF STORAGE
+150% leads
Lead volume up and CPA down through geo-controlled campaigns and advanced bidding strategies.
FINANCE
Full customer segmentation
Advanced data segmentation built to identify, profile and prioritise customers into actionable value buckets.
EDUCATION
+220% closed leads
Advanced lead scoring prioritised higher-quality prospects, lifting closed leads and overall return.
REAL ESTATE
+80% incremental leads
Cross-platform optimisation and synced messaging drove incremental lead growth for new property developments.
A GENUINE PARTNER
George doesn't operate just like another agency or freelancer, he fully integrates himself into the business and becomes an extension to the team
Marketing Director
Aviation Industry
FREQUENTLY ASKED QUESTIONS
Fractional CMO, answered
A fractional CMO is a senior marketing executive who works with your business part-time, providing strategy, leadership and accountability without the cost of a full-time hire. My fractional CMO work is performance-led: it connects marketing investment directly to measurable revenue.
Common triggers are growth that has stalled, marketing spend that isn't clearly paying back, a team or agencies that need senior direction, preparing to raise investment, or a gap while you recruit a permanent CMO.
It depends on the scope and how much time your business needs. Fractional support costs a fraction of a full-time executive's salary and benefits. We agree the scope and investment on a free 30-minute call.
It varies with your stage and goals. Some businesses need a few days a month for strategy and oversight; others need weekly hands-on leadership during a growth push or transition. The commitment is agreed up front and reviewed as you grow.
A consultant is usually brought in for a defined project. A fractional CMO becomes an ongoing part of your leadership team, accountable for marketing strategy, the team and results.
Yes. I brief, govern and hold agencies accountable to clear targets, and can run an agency review if you need to change partners.
Yes. For enterprise and multi-market teams I provide interim or fractional leadership across performance media, measurement and governance, drawing on experience leading paid media across 35+ markets.
Not sure where to start?
A free, 30-minute review with a Global Digital Director — a clear, honest read on where performance is leaking and what to do about it.
30 minutes · No pitch · hello@georgemortimer.com