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Google Ads for small business,
sized for budgets that have to work.
Small budgets can't afford agency waste or junior guesswork. I bring the thinking I've applied to €1bn+ of enterprise media to growing businesses: fix the tracking, rebuild Google Ads around profitable customers, and report on what actually drives revenue. No account-manager layers.
€150m+
INCREMENTAL REVENUE
€1bn+
MEDIA SPEND MANAGED
35+
GLOBAL MARKETS MANAGED
Free 30-minute discovery call, I will listen to your business problems. No pitch.
PROVIDING DIGITAL MARKETING STRATEGIES TO SOME OF THE WORLD'S BIGGEST BRANDS
WHO I WORK WITH
Built for ecommerce and lead generation.
Whether you sell online or need more qualified enquiries, every campaign is set up around the number that matters to your business.
FOR ECOMMERCE
More sales from the budget you have
Shopping and Performance Max feeds cleaned up, search and remarketing rebuilt, and ROAS targets set by product margin, not a blanket average.
FOR LEAD GENERATION
Qualified leads, not just form fills
Search campaigns built around high-intent keywords, offline conversion imports from your CRM and Meta lead ads, so you pay for enquiries that turn into customers.
WHAT'S INCLUDED
Everything a growing business needs from paid ads.
Practical, senior work, prioritized by what will pay back first for your business.
01
Conversion tracking fixed
GA4, Google Tag Manager, the Meta pixel and Conversions API set up properly, so you know which ads make money.
02
Google Ads rebuilt
Search, Shopping and Performance Max structured around your best customers and products, with wasted spend cut early.
03
Shopping & Performance Max
Merchant Center feeds, product segmentation and Performance Max set up so your best products get the budget.
04
Local & lead generation
Local search, call tracking and lead quality feedback, so budget goes to the enquiries that become customers.
05
Clear monthly reporting
A simple dashboard showing spend, leads, sales and return in plain English, plus what's changing next month.
06
A flexible start
Begin with an audit or a defined rebuild, then choose ongoing support only if it's paying back.
WHY A CONSULTANT
A senior consultant vs a small business PPC agency
Many agencies sell small businesses a package, then hand the account to the most junior person on the team. Here's how working directly with a senior consultant compares. Read the full comparison: consultant vs agency →
TRADITIONAL AGENCY
FULL-TIME SENIOR HIRE
GEORGE MORTIMER
Operator Level
With a retained agency
Mixed account team
With a full-time senior hire
One senior salary
✓ With George Mortimer
Director-level, on demand
Speed to impact
With a retained agency
Slowed by layers & onboarding
With a full-time senior hire
Three to six month ramp-up
✓ With George Mortimer
Diagnostic within weeks
Primary focus
With a retained agency
Campaign delivery & output
With a full-time senior hire
One role's bandwidth
✓ With George Mortimer
Systems & operating model
Commercial model
With a retained agency
Long fixed retainers
With a full-time senior hire
Permanent headcount cost
✓ With George Mortimer
Scoped to the objective
What's left behind
With a retained agency
Ongoing dependency
With a full-time senior hire
Capability tied to one person
✓ With George Mortimer
Embedded systems & playbooks
✓ George Mortimer
Operator level
Director-level, on demand
Speed to impact
Diagnostic within weeks
Systems & operating model
Primary focus
Scoped to the objective
Commercial model
Embedded systems & playbooks
What's left behind
Retained agency
Operator level
Mixed account team
Speed to impact
Slowed by layers & onboarding
Campaign delivery & output
Primary focus
Long fixed retainers
Commercial model
Ongoing dependency
What's left behind
Full-time senior hire
Operator level
One senior salary
Speed to impact
Three to six month ramp-up
One role's bandwidth
Primary focus
Permanent headcount cost
Commercial model
Capability tied to one person
What's left behind
HOW I WORK
A clear path from diagnosis to embedded capability.
Every engagement starts with evidence. No recommendations are made until the foundations have been audited and the real constraints are understood.
Diagnose
Audit structure, tracking, taxonomy and creative to find what is genuinely holding performance back.
You Get
A structured performance & tracking audit.
Build
Fix the foundations and set a prioritised testing roadmap tied to commercial outcomes.
You Get
A prioritised roadmap and testing plan.
Scale
Optimise budgets, automation and creative velocity to compound efficiency and growth.
You Get
Optimised budgets, automation and creative.
Embed
Install the systems, playbooks and capability so performance holds without external dependency.
You Get
Playbooks, governance and trained capability.
CASE STUDIES
Real results.
Measurable commercial impact.
Selected outcomes from enterprise and multi-market engagements. Client names are withheld for confidentiality; metrics are genuine.
COMMERCE
+8%
Incremental store visitation for a global fast-fashion retailer, proven through a structured incrementality testing framework.
AVIATION
−23% CPC · +50% revenue
Reduced costly competition between owned brands while lifting revenue through a rebuilt account structure.
SELF STORAGE
+150% leads
Lead volume up and CPA down through geo-controlled campaigns and advanced bidding strategies.
FINANCE
Full customer segmentation
Advanced data segmentation built to identify, profile and prioritise customers into actionable value buckets.
EDUCATION
+220% closed leads
Advanced lead scoring prioritised higher-quality prospects, lifting closed leads and overall return.
REAL ESTATE
+80% incremental leads
Cross-platform optimisation and synced messaging drove incremental lead growth for new property developments.
A GENUINE PARTNER
George doesn't operate just like another agency or freelancer, he fully integrates himself into the business and becomes an extension to the team
Marketing Director
Aviation Industry
FREQUENTLY ASKED QUESTIONS
Google Ads for small business, answered
Yes, when the tracking is right and the campaigns target high-intent searches. Google Ads reaches people already looking for what you sell, so it can pay back quickly. Most small business accounts that struggle have a tracking or structure problem, not a budget problem.
Enough to get meaningful data in your market, which depends on your cost per click and conversion rate. On our free call I'll estimate a sensible starting budget based on your margins, location and competition, then we scale what pays back.
Usually both, for different jobs. Google Ads captures existing demand from people searching now; Meta Ads creates demand and retargets visitors. I plan them as one budget against the same targets, so spend moves to whichever is driving profitable growth.
Yes. I manage Google Shopping and Performance Max for ecommerce brands, including Shopify stores, with feeds, tracking and ROAS targets set by product margin.
Yes. Broken or incomplete tracking is the most common problem I find. I set up GA4, Google Tag Manager, Google Ads conversions, enhanced conversions and the Meta Conversions API, so every campaign is judged on real results.
With a free 30-minute call. From there, most small businesses start with an audit or a defined rebuild, then choose ongoing management if it's paying back.
Yes. I can audit their work independently, set up tracking and reporting, and give you a clear list of changes to ask for.
Not sure where to start?
A free, 30-minute review with a Global Digital Director — a clear, honest read on where performance is leaking and what to do about it.
30 minutes · No pitch · hello@georgemortimer.com