Shopify & ecommerce CRO,
more orders from the traffic you already have.
Your ads can bring the right people to your store and still lose them at the product page, the cart or the checkout. I find where your Shopify or ecommerce store leaks sales, fix the biggest leaks first and test the rest. Because I also run paid media, every change is judged on revenue and profit, not just conversion rate.
€150m+
INCREMENTAL REVENUE
€1bn+
MEDIA SPEND MANAGED
35+
GLOBAL MARKETS MANAGED
Free 30-minute discovery call, I will listen to your business problems. No pitch.
PROVIDING DIGITAL MARKETING STRATEGIES TO SOME OF THE WORLD'S BIGGEST BRANDS
WHO I WORK WITH
Ecommerce CRO for growing brands and larger stores.
From a single Shopify store to an ecommerce site across several markets, the work starts with your data and ends with changes that add orders and margin.
FOR SHOPIFY & GROWING BRANDS
Fix the leaks before you buy more traffic
A store review and a ranked fix list for product pages, cart and checkout, sized to your traffic and theme.
FOR LARGER ECOMMERCE
A testing program for your store
A test roadmap, experiment analysis and merchandising insight for high-traffic stores and multi-market sites.
WHAT I IMPROVE
Ecommerce CRO, from product page to checkout.
Every store review covers six areas. You get the evidence, the fixes and the order to make them in.
01
Product pages
Images, copy, reviews, pricing and delivery details arranged so shoppers have what they need to add to cart.
02
Collection & landing pages
Navigation, filters and landing pages for paid traffic, so shoppers find the right product in fewer clicks.
03
Cart & checkout
Cart, shipping, payment and checkout steps reviewed for the friction and surprises that cause abandoned carts.
04
Mobile speed & UX
Theme, apps and images checked for speed, and mobile layouts fixed, because most store traffic is on a phone.
05
Offers & order value
Bundles, free-shipping thresholds and cross-sells tested to raise average order value without cutting margin.
06
Shopify & GA4 tracking
Purchase, add-to-cart and checkout events tracked properly in GA4 and your ad platforms, so you can trust the numbers.
WHY A CONSULTANT
Ecommerce CRO: a senior consultant vs a Shopify agency
Many Shopify agencies sell redesigns and new apps. A CRO consultant finds what's losing sales first and tests what fixes it. Here's how the two compare. Read the full comparison: consultant vs agency →
TRADITIONAL AGENCY
FULL-TIME SENIOR HIRE
GEORGE MORTIMER
Operator Level
With a retained agency
Mixed account team
With a full-time senior hire
One senior salary
✓ With George Mortimer
Director-level, on demand
Speed to impact
With a retained agency
Slowed by layers & onboarding
With a full-time senior hire
Three to six month ramp-up
✓ With George Mortimer
Diagnostic within weeks
Primary focus
With a retained agency
Campaign delivery & output
With a full-time senior hire
One role's bandwidth
✓ With George Mortimer
Systems & operating model
Commercial model
With a retained agency
Long fixed retainers
With a full-time senior hire
Permanent headcount cost
✓ With George Mortimer
Scoped to the objective
What's left behind
With a retained agency
Ongoing dependency
With a full-time senior hire
Capability tied to one person
✓ With George Mortimer
Embedded systems & playbooks
✓ George Mortimer
Operator level
Director-level, on demand
Speed to impact
Diagnostic within weeks
Systems & operating model
Primary focus
Scoped to the objective
Commercial model
Embedded systems & playbooks
What's left behind
Retained agency
Operator level
Mixed account team
Speed to impact
Slowed by layers & onboarding
Campaign delivery & output
Primary focus
Long fixed retainers
Commercial model
Ongoing dependency
What's left behind
Full-time senior hire
Operator level
One senior salary
Speed to impact
Three to six month ramp-up
One role's bandwidth
Primary focus
Permanent headcount cost
Commercial model
Capability tied to one person
What's left behind
HOW I WORK
A clear path from diagnosis to embedded capability.
Every engagement starts with evidence. No recommendations are made until the foundations have been audited and the real constraints are understood.
Diagnose
Audit structure, tracking, taxonomy and creative to find what is genuinely holding performance back.
You Get
A structured performance & tracking audit.
Build
Fix the foundations and set a prioritised testing roadmap tied to commercial outcomes.
You Get
A prioritised roadmap and testing plan.
Scale
Optimise budgets, automation and creative velocity to compound efficiency and growth.
You Get
Optimised budgets, automation and creative.
Embed
Install the systems, playbooks and capability so performance holds without external dependency.
You Get
Playbooks, governance and trained capability.
CASE STUDIES
Real results.
Measurable commercial impact.
Selected outcomes from enterprise and multi-market engagements. Client names are withheld for confidentiality; metrics are genuine.
COMMERCE
+8%
Incremental store visitation for a global fast-fashion retailer, proven through a structured incrementality testing framework.
AVIATION
−23% CPC · +50% revenue
Reduced costly competition between owned brands while lifting revenue through a rebuilt account structure.
SELF STORAGE
+150% leads
Lead volume up and CPA down through geo-controlled campaigns and advanced bidding strategies.
FINANCE
Full customer segmentation
Advanced data segmentation built to identify, profile and prioritise customers into actionable value buckets.
EDUCATION
+220% closed leads
Advanced lead scoring prioritised higher-quality prospects, lifting closed leads and overall return.
REAL ESTATE
+80% incremental leads
Cross-platform optimisation and synced messaging drove incremental lead growth for new property developments.
A GENUINE PARTNER
George doesn't operate just like another agency or freelancer, he fully integrates himself into the business and becomes an extension to the team
Marketing Director
Aviation Industry
FREQUENTLY ASKED QUESTIONS
Shopify and ecommerce CRO, answered
Shopify conversion rate optimization is the process of increasing the share of store visitors who buy. It covers product and collection pages, cart and checkout, mobile speed, offers and tracking, with changes prioritized by revenue impact and tested where traffic allows.
It varies widely by product, price point, traffic source and device, so benchmarks are only a rough guide. The more useful comparison is your own store over time and by traffic source. I set targets from your data rather than an industry average.
The usual causes are unexpected shipping costs, slow or confusing checkout steps, forced account creation, limited payment options and missing trust signals. I check each step of your cart and checkout to find which ones apply to your store.
Usually not. Most gains come from fixing specific problems on existing pages, and extra apps often slow a store down. I recommend a redesign only when the research shows the current theme is holding sales back.
Yes. Lower-traffic stores get research-led fixes based on analytics, recordings and customer feedback, measured before and after. Formal A/B testing comes in once traffic and orders are high enough to give reliable results.
Yes. The same research and testing approach works on WooCommerce, BigCommerce, Magento and custom ecommerce sites. Only the build and tracking details differ.
Closely. Better product and landing pages lower your cost per sale on every channel, so I plan CRO alongside your paid media, matching landing pages to campaigns and tracking revenue by traffic source.s
Not sure where to start?
A free, 30-minute review with a Global Digital Director — a clear, honest read on where performance is leaking and what to do about it.
30 minutes · No pitch · hello@georgemortimer.com