Marketing strategy consultant,
for growth you can measure.
Most marketing plans fail in the gap between the strategy deck and the media plan. I'm George Mortimer, and I close that gap: clear objectives, the right channels, a budget split you can defend and the measurement to prove it worked. It's the same discipline I've applied to €1bn+ in media across 35+ markets, for growing businesses and global brands.
€150m+
INCREMENTAL REVENUE
€1bn+
MEDIA SPEND MANAGED
35+
GLOBAL MARKETS MANAGED
Free 30-minute discovery call, I will listen to your business problems. No pitch.
PROVIDING DIGITAL MARKETING STRATEGIES TO SOME OF THE WORLD'S BIGGEST BRANDS
WHO I WORK WITH
Marketing strategy for every stage of growth.
Whether you're a founder writing your first plan or a global brand entering new markets, you work with the same senior strategist from the first workshop to the first results.
FOR SMALL BUSINESS
A plan sized for the budget you actually have
Which channels to start with, what to spend and what to measure, so a smaller budget goes where it pays back first.
FOR ENTERPRISE
Go-to-market across markets and channels
Launch and scale plans, omnichannel media strategy and an operating model that keeps markets, agencies and channels aligned.
MARKETING STRATEGY SERVICES
Choose the strategy work you need.
Start with the decision you have to make. Every engagement is led by me, from the first workshop to the plan you act on.
01
Go-to-Market & Omnichannel Strategy
Launch and scale plans for new products and markets: audience, positioning, channel mix and the media plan that delivers it.
02
Small Business Marketing
A practical marketing plan for growing businesses: where to start, what to spend and which numbers to watch each week.
03
Marketing Audit
An independent review of channels, spend, tracking and agencies, with a fix list ranked by revenue impact.
04
Channel & Budget Planning
Budgets split by return, not habit, with clear targets for search, social, video and retail media.
05
Full-Funnel Planning
Brand and performance planned as one system, so awareness spend and conversion spend stop competing for credit.
06
Agency & Team Setup
Agency briefs, pitches, scorecards and in-house roles, so the plan has the right people to deliver it.
WHY A CONSULTANT
Marketing strategy: a senior consultant vs a marketing agency
Most marketing strategy agencies sell the plan, then charge again to run it. Here's how working with a senior marketing strategy consultant compares. Read the full comparison: consultant vs agency →
TRADITIONAL AGENCY
FULL-TIME SENIOR HIRE
GEORGE MORTIMER
Operator Level
With a retained agency
Mixed account team
With a full-time senior hire
One senior salary
✓ With George Mortimer
Director-level, on demand
Speed to impact
With a retained agency
Slowed by layers & onboarding
With a full-time senior hire
Three to six month ramp-up
✓ With George Mortimer
Diagnostic within weeks
Primary focus
With a retained agency
Campaign delivery & output
With a full-time senior hire
One role's bandwidth
✓ With George Mortimer
Systems & operating model
Commercial model
With a retained agency
Long fixed retainers
With a full-time senior hire
Permanent headcount cost
✓ With George Mortimer
Scoped to the objective
What's left behind
With a retained agency
Ongoing dependency
With a full-time senior hire
Capability tied to one person
✓ With George Mortimer
Embedded systems & playbooks
✓ George Mortimer
Operator level
Director-level, on demand
Speed to impact
Diagnostic within weeks
Systems & operating model
Primary focus
Scoped to the objective
Commercial model
Embedded systems & playbooks
What's left behind
Retained agency
Operator level
Mixed account team
Speed to impact
Slowed by layers & onboarding
Campaign delivery & output
Primary focus
Long fixed retainers
Commercial model
Ongoing dependency
What's left behind
Full-time senior hire
Operator level
One senior salary
Speed to impact
Three to six month ramp-up
One role's bandwidth
Primary focus
Permanent headcount cost
Commercial model
Capability tied to one person
What's left behind
HOW I WORK
A clear path from diagnosis to embedded capability.
Every engagement starts with evidence. No recommendations are made until the foundations have been audited and the real constraints are understood.
Diagnose
Audit structure, tracking, taxonomy and creative to find what is genuinely holding performance back.
You Get
A structured performance & tracking audit.
Build
Fix the foundations and set a prioritised testing roadmap tied to commercial outcomes.
You Get
A prioritised roadmap and testing plan.
Scale
Optimise budgets, automation and creative velocity to compound efficiency and growth.
You Get
Optimised budgets, automation and creative.
Embed
Install the systems, playbooks and capability so performance holds without external dependency.
You Get
Playbooks, governance and trained capability.
CASE STUDIES
Real results.
Measurable commercial impact.
Selected outcomes from enterprise and multi-market engagements. Client names are withheld for confidentiality; metrics are genuine.
COMMERCE
+8%
Incremental store visitation for a global fast-fashion retailer, proven through a structured incrementality testing framework.
AVIATION
−23% CPC · +50% revenue
Reduced costly competition between owned brands while lifting revenue through a rebuilt account structure.
SELF STORAGE
+150% leads
Lead volume up and CPA down through geo-controlled campaigns and advanced bidding strategies.
FINANCE
Full customer segmentation
Advanced data segmentation built to identify, profile and prioritise customers into actionable value buckets.
EDUCATION
+220% closed leads
Advanced lead scoring prioritised higher-quality prospects, lifting closed leads and overall return.
REAL ESTATE
+80% incremental leads
Cross-platform optimisation and synced messaging drove incremental lead growth for new property developments.
A GENUINE PARTNER
George doesn't operate just like another agency or freelancer, he fully integrates himself into the business and becomes an extension to the team
Marketing Director
Aviation Industry
FREQUENTLY ASKED QUESTIONS
Marketing strategy consulting, answered
A marketing strategy consultant decides where your marketing money should go and why. That means setting objectives, choosing audiences and channels, splitting the budget, and agreeing how success is measured. With me, it's built by someone who has run €1bn+ in media, so it's a plan your team can deliver.
The strategy is the set of choices: who you target, what you offer them, which channels you use and what you won't do. The plan is how you carry it out: budgets, timings, owners and targets. I deliver both, so the choices and the media plan stay connected.
It depends on the scope, the number of markets and how much is already in place. Most engagements are a fixed-scope project, such as an audit or a go-to-market plan, with optional ongoing support. We agree the scope and investment on a free 30-minute call.
A focused strategy for a single market typically takes three to six weeks, from discovery workshops to the final plan. Multi-market go-to-market work takes longer. You get early findings within the first two weeks, so quick wins don't wait for the final deck.
Yes. I can run the channels myself, such as Google Ads, brief and govern your agencies, or coach your in-house team. Many clients keep me on as a fractional CMO once the strategy is agreed.
Hire an agency if you need a large team producing creative and running many channels at once. Hire a consultant if you want senior, independent thinking without account-manager layers. The consultant vs agency page compares the two.
Not sure where to start?
A free, 30-minute review with a Global Digital Director — a clear, honest read on where performance is leaking and what to do about it.
30 minutes · No pitch · hello@georgemortimer.com