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An independent marketing audit,
that shows where your budget really goes.
Before you change agencies, channels or budgets, find out what's really driving revenue. I review your channels, media spend, tracking, reporting and agency setup, then hand you a list of fixes ranked by revenue impact. My fee isn't tied to your media spend, so the advice is independent. It starts with a free 30-minute call.
€150m+
INCREMENTAL REVENUE
€1bn+
MEDIA SPEND MANAGED
35+
GLOBAL MARKETS MANAGED
Free 30-minute discovery call, I will listen to your business problems. No pitch.
PROVIDING DIGITAL MARKETING STRATEGIES TO SOME OF THE WORLD'S BIGGEST BRANDS
WHO I WORK WITH
An audit for any business spending on marketing.
Whether you spend a few thousand a month or run media across many markets, the audit shows what's working, what's wasted and what to fix first.
FOR SMEs
Find the leaks before you spend more
A clear view of which channels pay back, where tracking is wrong and what to stop, delivered in plain English.
FOR ENTERPRISE
An independent media and agency audit
Media spend, agency fees and performance reviewed against benchmarks, with incrementality and measurement gaps flagged.
WHAT I REVIEW
A marketing audit built around revenue, not vanity metrics.
Every audit covers six areas. You get the findings, the evidence and a fix list ranked by impact.
01
Channel mix & budget
​Where the money goes today, what each channel returns and where budget should move first.
02
Paid media performance
Search, social, video and retail media accounts reviewed for structure, targeting, bidding and wasted spend.
03
Tracking & attribution
GA4, tags, conversions and attribution checked, so you know whether the numbers you report are real.
04
Reporting & KPIs
Are you measuring the right things? Dashboards and KPIs reviewed against what actually drives revenue.
05
Agency & fees review
​Agency scope, fees, transparency and performance compared with what you should expect to get.
06
Website & conversion
Landing pages, journeys and forms reviewed for where interested visitors drop off before they buy.
WHY A CONSULTANT
A marketing audit from an independent consultant vs an agency
TRADITIONAL AGENCY
FULL-TIME SENIOR HIRE
GEORGE MORTIMER
Operator Level
With a retained agency
Mixed account team
With a full-time senior hire
One senior salary
✓ With George Mortimer
Director-level, on demand
Speed to impact
With a retained agency
Slowed by layers & onboarding
With a full-time senior hire
Three to six month ramp-up
✓ With George Mortimer
Diagnostic within weeks
Primary focus
With a retained agency
Campaign delivery & output
With a full-time senior hire
One role's bandwidth
✓ With George Mortimer
Systems & operating model
Commercial model
With a retained agency
Long fixed retainers
With a full-time senior hire
Permanent headcount cost
✓ With George Mortimer
Scoped to the objective
What's left behind
With a retained agency
Ongoing dependency
With a full-time senior hire
Capability tied to one person
✓ With George Mortimer
Embedded systems & playbooks
✓ George Mortimer
Operator level
Director-level, on demand
Speed to impact
Diagnostic within weeks
Systems & operating model
Primary focus
Scoped to the objective
Commercial model
Embedded systems & playbooks
What's left behind
Retained agency
Operator level
Mixed account team
Speed to impact
Slowed by layers & onboarding
Campaign delivery & output
Primary focus
Long fixed retainers
Commercial model
Ongoing dependency
What's left behind
Full-time senior hire
Operator level
One senior salary
Speed to impact
Three to six month ramp-up
One role's bandwidth
Primary focus
Permanent headcount cost
Commercial model
Capability tied to one person
What's left behind
HOW I WORK
A clear path from diagnosis to embedded capability.
Every engagement starts with evidence. No recommendations are made until the foundations have been audited and the real constraints are understood.
Diagnose
Audit structure, tracking, taxonomy and creative to find what is genuinely holding performance back.
You Get
A structured performance & tracking audit.
Build
Fix the foundations and set a prioritised testing roadmap tied to commercial outcomes.
You Get
A prioritised roadmap and testing plan.
Scale
Optimise budgets, automation and creative velocity to compound efficiency and growth.
You Get
Optimised budgets, automation and creative.
Embed
Install the systems, playbooks and capability so performance holds without external dependency.
You Get
Playbooks, governance and trained capability.
CASE STUDIES
Real results.
Measurable commercial impact.
Selected outcomes from enterprise and multi-market engagements. Client names are withheld for confidentiality; metrics are genuine.
COMMERCE
+8%
Incremental store visitation for a global fast-fashion retailer, proven through a structured incrementality testing framework.
AVIATION
−23% CPC · +50% revenue
Reduced costly competition between owned brands while lifting revenue through a rebuilt account structure.
SELF STORAGE
+150% leads
Lead volume up and CPA down through geo-controlled campaigns and advanced bidding strategies.
FINANCE
Full customer segmentation
Advanced data segmentation built to identify, profile and prioritise customers into actionable value buckets.
EDUCATION
+220% closed leads
Advanced lead scoring prioritised higher-quality prospects, lifting closed leads and overall return.
REAL ESTATE
+80% incremental leads
Cross-platform optimisation and synced messaging drove incremental lead growth for new property developments.
A GENUINE PARTNER
George doesn't operate just like another agency or freelancer, he fully integrates himself into the business and becomes an extension to the team
Marketing Director
Aviation Industry
FREQUENTLY ASKED QUESTIONS
Marketing audits, answered
A marketing audit is an independent review of how your marketing performs and where the money goes. Mine covers channel mix and budget, paid media performance, tracking and attribution, reporting and KPIs, agency setup and fees, and website conversion. It ends with a fix list ranked by revenue impact.
A digital marketing audit focuses on online channels, tracking and the website. A full marketing audit also looks at budget allocation, agency arrangements and how marketing is measured and governed. Most of my audits cover both, scoped to where your spend is.
Most audits take two to four weeks from access to the final readout, depending on the number of channels and markets. Urgent issues, such as broken tracking, are flagged straight away rather than saved for the report.
You get a written report with the findings and evidence, a fix list ranked by revenue impact and effort, and a call to walk through it. You can act on it with your own team, your agency or with me.
It depends on the number of channels, accounts and markets involved. The audit is quoted at a fixed price once we know the scope, and it starts with a free 30-minute call.
Yes. I review agency scope, fees, transparency and performance against what you should expect, and my fee isn't tied to your media spend, so the review is independent. I've worked on both the agency and client side, so I know where to look.
Yes. If you only need Google Ads or PPC reviewed, the Google Ads audit covers structure, conversion tracking, bidding and wasted spend in more depth.
Not sure where to start?
A free, 30-minute review with a Global Digital Director — a clear, honest read on where performance is leaking and what to do about it.
30 minutes · No pitch · hello@georgemortimer.com