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AI-built marketing dashboards,
no Looker Studio required.
You no longer need to build a Looker Studio dashboard to see your marketing in one place. Templates take weeks to set up, break when a connector changes and show what the tool can display rather than what you need to decide. I now use AI and large language models to build automated dashboards around your business: Google Ads, Meta, GA4 and CRM data pulled together, refreshed on schedule and explained in plain English. I've automated more than 10,000 hours of reporting, so I know which numbers matter.
€150m+
INCREMENTAL REVENUE
€1bn+
MEDIA SPEND MANAGED
35+
GLOBAL MARKETS MANAGED
Free 30-minute discovery call, I will listen to your business problems. No pitch.
PROVIDING DIGITAL MARKETING STRATEGIES TO SOME OF THE WORLD'S BIGGEST BRANDS
WHO I WORK WITH
Dashboards for owners, marketers and boards.
Small teams need one simple view of spend and results. Larger brands need consistent reporting across markets, channels and agencies, without someone rebuilding it every month.
FOR SMALL BUSINESS
One simple weekly view
Spend, leads, sales and cost per result from every channel in one dashboard that updates itself.
FOR ENTERPRISE
Reporting across markets
BigQuery-backed pipelines and governed dashboards across markets, platforms and agencies, with one set of definitions.
WHAT I BUILD
Reporting built around your decisions, not a template.
Each build starts with the decisions you make every week. AI writes and maintains the build, and I check every number against the source.
01
AI-built dashboards
Custom dashboards for executives, marketers and clients, built with AI around the decisions each audience makes, without template limits.
02
Data connectors & pipelines
Google Ads, Meta, GA4, CRM and spreadsheet data connected automatically, with a warehouse such as BigQuery where volumes need it.
03
KPI framework
Shared definitions for spend, revenue, ROAS, CAC and leads, so every report and team uses the same numbers.
04
Automated reports & alerts
Scheduled email reports and alerts on budget pacing, tracking breaks and performance drops.
05
Ask your data
Plain-English questions answered from your own numbers, so you get an answer without waiting for a new report.
06
AI summaries
Weekly AI-written summaries of what changed and why, checked against the dashboard before they're shared.
WHY A CONSULTANT
Reporting: a senior consultant vs a reporting agency
A reporting agency often sells Looker Studio dashboards by the page. A consultant uses AI to build reporting around the decisions it needs to support and makes sure the numbers are right. Here's how the two compare. Read the full comparison: consultant vs agency →
TRADITIONAL AGENCY
FULL-TIME SENIOR HIRE
GEORGE MORTIMER
Operator Level
With a retained agency
Mixed account team
With a full-time senior hire
One senior salary
✓ With George Mortimer
Director-level, on demand
Speed to impact
With a retained agency
Slowed by layers & onboarding
With a full-time senior hire
Three to six month ramp-up
✓ With George Mortimer
Diagnostic within weeks
Primary focus
With a retained agency
Campaign delivery & output
With a full-time senior hire
One role's bandwidth
✓ With George Mortimer
Systems & operating model
Commercial model
With a retained agency
Long fixed retainers
With a full-time senior hire
Permanent headcount cost
✓ With George Mortimer
Scoped to the objective
What's left behind
With a retained agency
Ongoing dependency
With a full-time senior hire
Capability tied to one person
✓ With George Mortimer
Embedded systems & playbooks
✓ George Mortimer
Operator level
Director-level, on demand
Speed to impact
Diagnostic within weeks
Systems & operating model
Primary focus
Scoped to the objective
Commercial model
Embedded systems & playbooks
What's left behind
Retained agency
Operator level
Mixed account team
Speed to impact
Slowed by layers & onboarding
Campaign delivery & output
Primary focus
Long fixed retainers
Commercial model
Ongoing dependency
What's left behind
Full-time senior hire
Operator level
One senior salary
Speed to impact
Three to six month ramp-up
One role's bandwidth
Primary focus
Permanent headcount cost
Commercial model
Capability tied to one person
What's left behind
HOW I WORK
A clear path from diagnosis to embedded capability.
Every engagement starts with evidence. No recommendations are made until the foundations have been audited and the real constraints are understood.
Diagnose
Audit structure, tracking, taxonomy and creative to find what is genuinely holding performance back.
You Get
A structured performance & tracking audit.
Build
Fix the foundations and set a prioritised testing roadmap tied to commercial outcomes.
You Get
A prioritised roadmap and testing plan.
Scale
Optimise budgets, automation and creative velocity to compound efficiency and growth.
You Get
Optimised budgets, automation and creative.
Embed
Install the systems, playbooks and capability so performance holds without external dependency.
You Get
Playbooks, governance and trained capability.
CASE STUDIES
Real results.
Measurable commercial impact.
Selected outcomes from enterprise and multi-market engagements. Client names are withheld for confidentiality; metrics are genuine.
COMMERCE
+8%
Incremental store visitation for a global fast-fashion retailer, proven through a structured incrementality testing framework.
AVIATION
−23% CPC · +50% revenue
Reduced costly competition between owned brands while lifting revenue through a rebuilt account structure.
SELF STORAGE
+150% leads
Lead volume up and CPA down through geo-controlled campaigns and advanced bidding strategies.
FINANCE
Full customer segmentation
Advanced data segmentation built to identify, profile and prioritise customers into actionable value buckets.
EDUCATION
+220% closed leads
Advanced lead scoring prioritised higher-quality prospects, lifting closed leads and overall return.
REAL ESTATE
+80% incremental leads
Cross-platform optimisation and synced messaging drove incremental lead growth for new property developments.
A GENUINE PARTNER
George doesn't operate just like another agency or freelancer, he fully integrates himself into the business and becomes an extension to the team
Marketing Director
Aviation Industry
FREQUENTLY ASKED QUESTIONS
AI dashboards and automated reporting, answered
Not necessarily. Looker Studio is a capable free tool, but its templates and connectors limit what you can show, and someone still has to build and fix every chart. AI and large language models can now build custom dashboards around your exact metrics and processes, faster and with fewer compromises. If your team already relies on Looker Studio, I can work alongside it.
It's a custom dashboard where AI does most of the build work, writing the data connections, queries and charts to a clear specification. I design what it needs to show, review the build and check every number against the source platforms before your team uses it.
Yes. Data from each platform is pulled automatically through its API or a data warehouse, matched to shared definitions and shown in one view, so spend, leads and revenue line up across channels.
Only the numbers that drive decisions: usually spend against budget, revenue or leads, cost per result, return on ad spend and a few trend lines by channel. Detail sits on secondary pages, so the main view stays clear.
With AI doing much of the build, a focused dashboard on existing data usually takes days to a couple of weeks rather than months. Multi-market reporting and messy data take longer, and we agree the timeline at the start.
Yes. I can add an AI assistant that answers questions from your own data, such as which campaigns drove the most leads last month, with checks so answers come from your numbers rather than guesses.
Yes. I can rebuild existing spreadsheet, slide or Looker Studio reports as automated dashboards with scheduled delivery, so the same numbers arrive on their own, and add alerts for anything that needs attention between reports.
Not sure where to start?
A free, 30-minute review with a Global Digital Director — a clear, honest read on where performance is leaking and what to do about it.
30 minutes · No pitch · hello@georgemortimer.com