AI marketing & automation,
less busywork, faster decisions.
Most marketing teams spend hours every week copying numbers into reports, checking budgets and writing first drafts. AI and automation can do much of that, but only if the data is right and someone senior decides what to automate. I'm George Mortimer. I've automated more than 10,000 hours of reporting, and I build AI workflows, agents and dashboards that give your team time back for the work that grows revenue.
€150m+
INCREMENTAL REVENUE
€1bn+
MEDIA SPEND MANAGED
35+
GLOBAL MARKETS MANAGED
Free 30-minute discovery call, I will listen to your business problems. No pitch.
PROVIDING DIGITAL MARKETING STRATEGIES TO SOME OF THE WORLD'S BIGGEST BRANDS
WHO I WORK WITH
AI and automation for teams that want hours back.
Small businesses need simple tools that save time from week one. Larger teams need automation that works across markets, platforms and approvals. Either way, you work with the person who builds it.
FOR SMALL BUSINESS
AI that saves time this month
Simple AI tools and automations for reporting, follow-ups and content, set up for your business and handed over.
FOR ENTERPRISE
Automation at scale
Reporting pipelines, AI agents and workflows across markets and platforms, with governance and human review built in.
AI & AUTOMATION SERVICES
Choose the automation work you need.
Every project starts with the tasks that cost your team the most time, then automates them in order of payback.
01
Custom dashboards built with AI and fed automatically from your ad platforms, GA4 and CRM, so weekly reporting takes minutes, not days.
02
AI Agents for Marketing
AI agents that monitor campaigns, flag problems and draft recommendations, with a person approving every change.
03
Workflow Automation
Repetitive tasks such as lead routing, budget checks and data cleanup automated end to end.
04
Smart Bidding, Advantage+ and ChatGPT Ads set up with the right conversion data, so every platform's AI works for you.
05
AI Content & Creative
AI-assisted ad copy, briefs and content drafts, built on your brand voice and checked by a person before anything goes live.
06
AI Training for Teams
Practical training so your team uses ChatGPT, Gemini and Claude safely and well in day-to-day marketing work.
WHY A CONSULTANT
AI marketing: a senior consultant vs an AI automation agency
An AI automation agency often sells tools and builds by the hour. A consultant starts with the decisions and tasks that matter, then automates only what pays back. Here's how the two compare. Read the full comparison: consultant vs agency →
TRADITIONAL AGENCY
FULL-TIME SENIOR HIRE
GEORGE MORTIMER
Operator Level
With a retained agency
Mixed account team
With a full-time senior hire
One senior salary
✓ With George Mortimer
Director-level, on demand
Speed to impact
With a retained agency
Slowed by layers & onboarding
With a full-time senior hire
Three to six month ramp-up
✓ With George Mortimer
Diagnostic within weeks
Primary focus
With a retained agency
Campaign delivery & output
With a full-time senior hire
One role's bandwidth
✓ With George Mortimer
Systems & operating model
Commercial model
With a retained agency
Long fixed retainers
With a full-time senior hire
Permanent headcount cost
✓ With George Mortimer
Scoped to the objective
What's left behind
With a retained agency
Ongoing dependency
With a full-time senior hire
Capability tied to one person
✓ With George Mortimer
Embedded systems & playbooks
✓ George Mortimer
Operator level
Director-level, on demand
Speed to impact
Diagnostic within weeks
Systems & operating model
Primary focus
Scoped to the objective
Commercial model
Embedded systems & playbooks
What's left behind
Retained agency
Operator level
Mixed account team
Speed to impact
Slowed by layers & onboarding
Campaign delivery & output
Primary focus
Long fixed retainers
Commercial model
Ongoing dependency
What's left behind
Full-time senior hire
Operator level
One senior salary
Speed to impact
Three to six month ramp-up
One role's bandwidth
Primary focus
Permanent headcount cost
Commercial model
Capability tied to one person
What's left behind
HOW I WORK
A clear path from diagnosis to embedded capability.
Every engagement starts with evidence. No recommendations are made until the foundations have been audited and the real constraints are understood.
Diagnose
Audit structure, tracking, taxonomy and creative to find what is genuinely holding performance back.
You Get
A structured performance & tracking audit.
Build
Fix the foundations and set a prioritised testing roadmap tied to commercial outcomes.
You Get
A prioritised roadmap and testing plan.
Scale
Optimise budgets, automation and creative velocity to compound efficiency and growth.
You Get
Optimised budgets, automation and creative.
Embed
Install the systems, playbooks and capability so performance holds without external dependency.
You Get
Playbooks, governance and trained capability.
CASE STUDIES
Real results.
Measurable commercial impact.
Selected outcomes from enterprise and multi-market engagements. Client names are withheld for confidentiality; metrics are genuine.
COMMERCE
+8%
Incremental store visitation for a global fast-fashion retailer, proven through a structured incrementality testing framework.
AVIATION
−23% CPC · +50% revenue
Reduced costly competition between owned brands while lifting revenue through a rebuilt account structure.
SELF STORAGE
+150% leads
Lead volume up and CPA down through geo-controlled campaigns and advanced bidding strategies.
FINANCE
Full customer segmentation
Advanced data segmentation built to identify, profile and prioritise customers into actionable value buckets.
EDUCATION
+220% closed leads
Advanced lead scoring prioritised higher-quality prospects, lifting closed leads and overall return.
REAL ESTATE
+80% incremental leads
Cross-platform optimisation and synced messaging drove incremental lead growth for new property developments.
A GENUINE PARTNER
George doesn't operate just like another agency or freelancer, he fully integrates himself into the business and becomes an extension to the team
Marketing Director
Aviation Industry
FREQUENTLY ASKED QUESTIONS
AI marketing and automation, answered
An AI marketing consultant helps you decide where AI and automation will save time or improve results in your marketing, then builds and rolls it out. That includes automated reporting, AI agents and workflows, using the AI in Google Ads and Meta well, and training your team.
Start with tasks that are frequent, rule-based and time-consuming, such as weekly reporting, budget pacing checks, lead routing and data cleanup. They pay back fastest and carry little risk. Creative and strategic decisions should stay with people, with AI helping on drafts and analysis.
An AI agent is software that uses a large language model to carry out a task with several steps, such as checking campaign performance, spotting anomalies and drafting a summary or recommendation. Good agents work within clear limits and hand decisions to a person.
It can be, with the right checks. AI drafts should be reviewed for accuracy, brand voice and compliance before they're published, and customer data should only go into tools your business has approved. I set up workflows with those checks built in.
It depends on your stack and team. Typical tools include AI-built dashboards and BigQuery for reporting, workflow tools such as n8n, Zapier or Make, the AI built into Google Ads and Meta, and assistants such as ChatGPT, Gemini and Claude. I recommend tools your team can run after handover.
It depends on scope. An automation audit is a fixed-price project, and builds are quoted on the workflows and platforms involved. We agree the scope on a free 30-minute call.
Not sure where to start?
A free, 30-minute review with a Global Digital Director — a clear, honest read on where performance is leaking and what to do about it.
30 minutes · No pitch · hello@georgemortimer.com