Home › Services › AI Marketing › Small Business
AI marketing for small business,
more done, without more hires.
You don't need an AI strategy deck. You need the reporting done, leads followed up and next week's posts drafted without giving up your evenings. I set up simple, affordable AI tools and automations for small businesses, train you to use them, and make sure the AI in Google Ads, Meta and new channels such as ChatGPT Ads is working with your data, not against your budget.
€150m+
INCREMENTAL REVENUE
€1bn+
MEDIA SPEND MANAGED
35+
GLOBAL MARKETS MANAGED
Free 30-minute discovery call, I will listen to your business problems. No pitch.
PROVIDING DIGITAL MARKETING STRATEGIES TO SOME OF THE WORLD'S BIGGEST BRANDS
WHO I WORK WITH
For owners and small teams doing their own marketing.
If marketing is one of ten jobs on your list, this is about winning back time each week with tools you can run yourself after handover.
FOR OWNERS
Quick wins in the first month
Reporting, lead alerts and follow-up emails automated first, because they save time from week one.
FOR GROWING TEAMS
Room to scale
Dashboards and workflows set up so they still work when you add channels, staff or locations.
WHAT I SET UP
Practical AI for a small marketing budget.
Every setup uses tools priced for small businesses, and everything is handed over with simple instructions.
01
Lead follow-up automation
New enquiries logged, answered and routed automatically, so no lead waits until tomorrow.
02
One dashboard showing spend, leads and sales from your ads and website, updated automatically.
03
AI content drafts
Posts, emails and ad copy drafted by AI in your voice, ready for you to check and publish.
04
Smart Bidding, Advantage+ and ChatGPT Ads set up with the right conversions, so every platform's AI spends wisely.
05
Email & CRM automation
Welcome emails, review requests and reminders set up in the tools you already use.
06
AI training
A hands-on session so you and your team use ChatGPT, Gemini or Claude confidently and safely.
WHY A CONSULTANT
AI for small business: a senior consultant vs an AI agency
Many AI agencies sell monthly retainers for tools you could run yourself. A consultant sets them up, trains you and hands them over. Here's how the two compare. Read the full comparison: consultant vs agency →
TRADITIONAL AGENCY
FULL-TIME SENIOR HIRE
GEORGE MORTIMER
Operator Level
With a retained agency
Mixed account team
With a full-time senior hire
One senior salary
✓ With George Mortimer
Director-level, on demand
Speed to impact
With a retained agency
Slowed by layers & onboarding
With a full-time senior hire
Three to six month ramp-up
✓ With George Mortimer
Diagnostic within weeks
Primary focus
With a retained agency
Campaign delivery & output
With a full-time senior hire
One role's bandwidth
✓ With George Mortimer
Systems & operating model
Commercial model
With a retained agency
Long fixed retainers
With a full-time senior hire
Permanent headcount cost
✓ With George Mortimer
Scoped to the objective
What's left behind
With a retained agency
Ongoing dependency
With a full-time senior hire
Capability tied to one person
✓ With George Mortimer
Embedded systems & playbooks
✓ George Mortimer
Operator level
Director-level, on demand
Speed to impact
Diagnostic within weeks
Systems & operating model
Primary focus
Scoped to the objective
Commercial model
Embedded systems & playbooks
What's left behind
Retained agency
Operator level
Mixed account team
Speed to impact
Slowed by layers & onboarding
Campaign delivery & output
Primary focus
Long fixed retainers
Commercial model
Ongoing dependency
What's left behind
Full-time senior hire
Operator level
One senior salary
Speed to impact
Three to six month ramp-up
One role's bandwidth
Primary focus
Permanent headcount cost
Commercial model
Capability tied to one person
What's left behind
HOW I WORK
A clear path from diagnosis to embedded capability.
Every engagement starts with evidence. No recommendations are made until the foundations have been audited and the real constraints are understood.
Diagnose
Audit structure, tracking, taxonomy and creative to find what is genuinely holding performance back.
You Get
A structured performance & tracking audit.
Build
Fix the foundations and set a prioritised testing roadmap tied to commercial outcomes.
You Get
A prioritised roadmap and testing plan.
Scale
Optimise budgets, automation and creative velocity to compound efficiency and growth.
You Get
Optimised budgets, automation and creative.
Embed
Install the systems, playbooks and capability so performance holds without external dependency.
You Get
Playbooks, governance and trained capability.
CASE STUDIES
Real results.
Measurable commercial impact.
Selected outcomes from enterprise and multi-market engagements. Client names are withheld for confidentiality; metrics are genuine.
COMMERCE
+8%
Incremental store visitation for a global fast-fashion retailer, proven through a structured incrementality testing framework.
AVIATION
−23% CPC · +50% revenue
Reduced costly competition between owned brands while lifting revenue through a rebuilt account structure.
SELF STORAGE
+150% leads
Lead volume up and CPA down through geo-controlled campaigns and advanced bidding strategies.
FINANCE
Full customer segmentation
Advanced data segmentation built to identify, profile and prioritise customers into actionable value buckets.
EDUCATION
+220% closed leads
Advanced lead scoring prioritised higher-quality prospects, lifting closed leads and overall return.
REAL ESTATE
+80% incremental leads
Cross-platform optimisation and synced messaging drove incremental lead growth for new property developments.
A GENUINE PARTNER
George doesn't operate just like another agency or freelancer, he fully integrates himself into the business and becomes an extension to the team
Marketing Director
Aviation Industry
FREQUENTLY ASKED QUESTIONS
AI marketing for small business, answered
The most useful starting points are automated reporting, faster lead follow-up, AI-drafted posts, emails and ad copy, and making sure the AI built into Google Ads and Meta has good conversion data. These save time quickly without big budgets.
General assistants such as ChatGPT, Gemini or Claude cover most writing and analysis. Add a workflow tool such as Zapier or Make for automation, an automated dashboard for reporting and the AI features already in Google Ads, Meta and your email platform. The best set is the one you'll actually use.
Most small business setups use tools that cost little or nothing each month. My work is a fixed-price setup and training project, quoted after a free 30-minute call, with no ongoing retainer required.
Only into tools and plans your business has approved for that use, and only the data you need. I set up workflows that keep personal data out of general AI chats and add a human check before anything reaches customers.
It can, if it's fed accurate conversion data and has enough budget to learn. With very small budgets or poor tracking, automated bidding often wastes money, so I fix tracking first and choose a bidding approach that matches your budget.
It's worth testing if your customers research before they buy. ChatGPT Ads are self-serve in the US, UK, Canada, Australia, the UAE and many more countries, and you can bid per click. Start with a small, capped test, track conversions properly and compare cost per lead with Google Ads before scaling.
Usually not. Everything is documented and handed over, with a training session. Some clients book a quarterly check-in to review results and add new automations.
Not sure where to start?
A free, 30-minute review with a Global Digital Director — a clear, honest read on where performance is leaking and what to do about it.
30 minutes · No pitch · hello@georgemortimer.com