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ChatGPT Ads,
reach buyers while they decide.
More than 1.2 billion people use ChatGPT every week to explore options and decide what to buy, and businesses can now advertise there. ChatGPT Ads are self-serve in 89 countries, including the US, UK, Canada, Australia and the UAE. I'm George Mortimer, a Google Partners All-Star who has run paid media across 35+ markets. I set up ChatGPT Ads with proper tracking, test them against your existing channels and only scale what pays back.
€150m+
INCREMENTAL REVENUE
€1bn+
MEDIA SPEND MANAGED
35+
GLOBAL MARKETS MANAGED
Free 30-minute discovery call, I will listen to your business problems. No pitch.
PROVIDING DIGITAL MARKETING STRATEGIES TO SOME OF THE WORLD'S BIGGEST BRANDS
WHO I WORK WITH
For advertisers who want to be early, not reckless.
New channels reward the brands that test first, but only when the test is measured. Smaller businesses get a capped test with clear success criteria. Larger brands get a structured rollout alongside search and social.
FOR SMEs
A capped first test
Ads Manager set up, conversions tracked and a small test budget compared with your Google Ads cost per lead.
FOR ENTERPRISE
Multi-market rollout
Market-by-market launches through Ads Manager or partners, with brand safety checks, shared measurement and budget governance.
WHAT I SET UP
ChatGPT Ads, set up to be measured.
Every launch starts with tracking and a clear test plan, so within weeks you know whether the channel has earned more budget.
01
Campaign setup
Ads Manager account, campaigns and ads built around the questions your buyers ask ChatGPT before they choose.
02
Conversion tracking
OpenAI's pixel and Conversions API set up, so results are measured against real leads and sales.
03
Testing against search
Cost per lead and return on ad spend compared with Google Ads and Meta, so budget moves on evidence.
04
Ads & landing pages
Ad copy and landing pages written for people mid-research, with clear answers to their next question.
05
Multi-market launches
Availability, local rules and partners checked market by market before each launch.
06
Business Hub & Agents
Your business claimed in ChatGPT's Business Hub, with product feeds and, where eligible, a Business Agent.
WHY A CONSULTANT
ChatGPT Ads: a senior consultant vs an AI ads agency
New channels attract agencies selling early-access packages. A consultant runs a measured test, compares it with your other channels and only scales what pays back. Here's how the two compare. Read the full comparison: consultant vs agency →
TRADITIONAL AGENCY
FULL-TIME SENIOR HIRE
GEORGE MORTIMER
Operator Level
With a retained agency
Mixed account team
With a full-time senior hire
One senior salary
✓ With George Mortimer
Director-level, on demand
Speed to impact
With a retained agency
Slowed by layers & onboarding
With a full-time senior hire
Three to six month ramp-up
✓ With George Mortimer
Diagnostic within weeks
Primary focus
With a retained agency
Campaign delivery & output
With a full-time senior hire
One role's bandwidth
✓ With George Mortimer
Systems & operating model
Commercial model
With a retained agency
Long fixed retainers
With a full-time senior hire
Permanent headcount cost
✓ With George Mortimer
Scoped to the objective
What's left behind
With a retained agency
Ongoing dependency
With a full-time senior hire
Capability tied to one person
✓ With George Mortimer
Embedded systems & playbooks
✓ George Mortimer
Operator level
Director-level, on demand
Speed to impact
Diagnostic within weeks
Systems & operating model
Primary focus
Scoped to the objective
Commercial model
Embedded systems & playbooks
What's left behind
Retained agency
Operator level
Mixed account team
Speed to impact
Slowed by layers & onboarding
Campaign delivery & output
Primary focus
Long fixed retainers
Commercial model
Ongoing dependency
What's left behind
Full-time senior hire
Operator level
One senior salary
Speed to impact
Three to six month ramp-up
One role's bandwidth
Primary focus
Permanent headcount cost
Commercial model
Capability tied to one person
What's left behind
HOW I WORK
A clear path from diagnosis to embedded capability.
Every engagement starts with evidence. No recommendations are made until the foundations have been audited and the real constraints are understood.
Diagnose
Audit structure, tracking, taxonomy and creative to find what is genuinely holding performance back.
You Get
A structured performance & tracking audit.
Build
Fix the foundations and set a prioritised testing roadmap tied to commercial outcomes.
You Get
A prioritised roadmap and testing plan.
Scale
Optimise budgets, automation and creative velocity to compound efficiency and growth.
You Get
Optimised budgets, automation and creative.
Embed
Install the systems, playbooks and capability so performance holds without external dependency.
You Get
Playbooks, governance and trained capability.
CASE STUDIES
Real results.
Measurable commercial impact.
Selected outcomes from enterprise and multi-market engagements. Client names are withheld for confidentiality; metrics are genuine.
COMMERCE
+8%
Incremental store visitation for a global fast-fashion retailer, proven through a structured incrementality testing framework.
AVIATION
−23% CPC · +50% revenue
Reduced costly competition between owned brands while lifting revenue through a rebuilt account structure.
SELF STORAGE
+150% leads
Lead volume up and CPA down through geo-controlled campaigns and advanced bidding strategies.
FINANCE
Full customer segmentation
Advanced data segmentation built to identify, profile and prioritise customers into actionable value buckets.
EDUCATION
+220% closed leads
Advanced lead scoring prioritised higher-quality prospects, lifting closed leads and overall return.
REAL ESTATE
+80% incremental leads
Cross-platform optimisation and synced messaging drove incremental lead growth for new property developments.
A GENUINE PARTNER
George doesn't operate just like another agency or freelancer, he fully integrates himself into the business and becomes an extension to the team
Marketing Director
Aviation Industry
FREQUENTLY ASKED QUESTIONS
ChatGPT Ads, answered
ChatGPT Ads are sponsored placements in ChatGPT, shown when a product or service is relevant to the current conversation. They're clearly labeled and separate from ChatGPT's answers, and OpenAI says advertising doesn't influence the answers ChatGPT gives.
Sign up at ads.openai.com and use Ads Manager to set budgets, bids and pacing, upload ads and launch campaigns. Self-serve access depends on where your business is based. It's available in 89 countries, including the US, UK, Canada, Australia and the UAE. Larger advertisers can also buy through OpenAI's sales team, agencies or technology partners.
You can buy on a cost-per-thousand-impressions (CPM) or cost-per-click (CPC) basis and set your own budget and bids. Early US tests were reported at around a $60 CPM, but prices vary by market and competition, so I recommend a capped test budget to find your real cost per lead.
Ads appear only on the Free and Go plans. Plus, Pro, Business and Enterprise plans are ad-free. OpenAI has said it doesn't show ads to users who say or are predicted to be under 18, and that ads aren't eligible to appear near sensitive or regulated topics such as health, mental health or politics.
Ads are matched to the topic of the current conversation. Advertisers don't see users' conversations or personal details, OpenAI says it doesn't sell user data, and users can turn off ad personalization.
Yes. OpenAI offers a pixel and a Conversions API, with aggregated performance reporting. I set both up and connect the results to your analytics, so ChatGPT Ads can be compared fairly with Google Ads and Meta.
They're most promising for products and services people research before buying. It's still a young channel, so treat it as a test: set clear success criteria, cap the budget and compare cost per result with your existing channels before scaling.
Not sure where to start?
A free, 30-minute review with a Global Digital Director — a clear, honest read on where performance is leaking and what to do about it.
30 minutes · No pitch · hello@georgemortimer.com