Google Ads will change how your budgets are managed from 17 August. Smart bidding targets will now become the budget control lever instead of your daily budgets. This is an important change to how you manage your ad account and set targets within your business.

For most of the history of Google Ads, the platform operated almost entirely around keywords. Advertisers would build large keyword lists, segment campaigns by match type, and manually adjust bids to ensure their ads appeared when users searched specific phrases. Today, that model is rapidly evolving.

The advertising and design world is buzzing with both excitement and anxiety. On one hand, creative teams are awash in new AI tools that can generate copy, images, and even videos in seconds. On the other hand, headlines warn of an “automation apocalypse” that could render human creatives obsolete. So which is it – are the machines coming for creative jobs, or could they actually enhance our work?